Responsibilities

• Own and manage programmatic platforms such as The Trade Desk, DV360, CM360, Amazon AAP, StackAdapt, and others as applicable, ensuring best-in-class campaign execution and innovation.
• Lead the development of programmatic strategies and solutions, aligning campaigns with client business goals and full-funnel media plans.
• Serve as a primary or secondary point of contact for clients, managing day-to-day communication, translating performance into clear insights, and delivering strategic recommendations to ensure client satisfaction and growth.
• Oversee campaign setup, QA, pacing, and ongoing optimizations, including audience strategy, inventory quality, and bidding approaches.
• Synthesize DSP, ad server, and site-level data to develop actionable insights and performance narratives across the full campaign lifecycle (measurement planning, in-flight reporting, and wrap-ups).
• Act as a subject matter expert on programmatic platforms, audience targeting, and industry trends, providing guidance to both internal teams and clients.
• Proactively identify optimization opportunities through routine campaign analysis, including site logs, audience segmentation, pacing, and performance trends.
• Troubleshoot data discrepancies and platform issues, ensuring accuracy across reporting and seamless campaign execution.
• Collaborate cross-functionally with internal media teams to deliver integrated, data-driven recommendations and holistic media strategies.
• Mentor and support junior team members, helping elevate campaign execution, analysis, and platform knowledge across the team.
• Identify process inefficiencies and implement scalable solutions to improve workflows, performance, and reporting.
• Manage vendor partnerships to maintain strong relationships.

Requirements

• Bachelor’s degree – Preferably in marketing/advertising, or related discipline.
• 4–6+ years of experience in digital media buying, with a strong focus on programmatic.
• Experience owning campaigns and working in a client-facing environment.
• High level of Excel competency (pivot tables, formulas & macros).
• Strong hands-on-keyboard experience with DSPs and ad tech platforms (The Trade Desk, DV360, CM360, etc.).
• Familiarity with paid social (Meta, TikTok, LinkedIn) and search (Google Ads, Bing) a plus.
• Experience with BI tools such as Datorama, TapClicks, Looker, or Tableau a plus.

Preferred

• Strong strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills, with confidence in client-facing situations.
• Ability to manage multiple projects and priorities with strong attention to detail.
• Self-starter with a high level of ownership and accountability.
• Comfortable navigating complex systems and evolving industry dynamics.
• Positive, proactive, and collaborative mindset.