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Dotted Line Agency

Programmatic Media Manager

Richmond, VA (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive programmatic media across DV360, StackAdapt, and Meta to deliver performance-focused campaigns for an agency.

  • Must-have: 3–6+ years in programmatic media with hands-on DSP experience.
  • Standout: Ability to translate strategy into channel allocations and actionable plans with clear reporting.

Job Description

Responsibilities

  • Set up, manage, and optimize campaigns across DSPs (e.g., DV360, StackAdapt, Meta)—owning trafficking, QA, pacing, and ongoing optimization.
  • Monitor performance and make real-time adjustments to maximize outcomes.
  • Translate strategy into channel allocations, audience targeting, and tactical plans.
  • Build programmatic components of media plans (Audiences, inventory, targeting approach) and partner with the strategy team to align execution with business goals.
  • Develop and maintain campaign reporting (weekly, monthly, post-campaign) and identify actionable insights—not just surface metrics.
  • Communicate results clearly to internal teams and clients.
  • Manage tags, pixels, and tracking implementation; ensure campaigns are measured correctly across platforms.
  • Troubleshoot delivery, discrepancies, and technical issues.
  • Continuously test and refine targeting, creative, and bidding strategies.
  • Identify new opportunities within platforms (formats, audiences, inventory) and stay ahead of programmatic trends and best practices.

Requirements

  • Have 3–6+ years of experience in programmatic media, ad ops, or digital media buying.
  • Have hands-on experience with at least one major DSP (DV360, StackAdapt is a bonus).
  • Have a strong understanding of the programmatic ecosystem (SSPs, exchanges, data targeting).
  • Have a strong understanding and track record of executing Meta Paid Social.
  • Are strong with Excel/Google Sheets (pivot tables, basic modeling) and reporting tools (Looker, Tableau, or platform reporting).
  • Are motivated by performance, precision, and clear communication.
  • Thrive in a collaborative, fast-paced environment where priorities shift and results matter.
  • Bachelor’s degree or equivalent experience.

Preferred

  • Experience presenting campaign insights to clients
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Dotted Line Agency

Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. 26% of marketing budgets are wasted on creative that misses the mark strategically. We connect strategic insights to impactful creative and results that turn attention into business impact. Our growing roster of national and regional clients have one thing in common: each is a highly ambitious, mid-market company looking to drive sustainable growth. To support their ambitious goals, we hire top performers across creative, advertising, and communications. Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Dotted Line Agency has been recognized by outlets such as Inc 5000 Fastest Growing Companies, Adweek Fastest Growing Agencies, and Virginia Business’ Best Places to Work.When companies partner with us, they get:- Success rate 2x the industry average - Average ROI at 3-10x investment- Access to top performers for content, brand, and creative- Industry-leading performance guarantee- Relationship-oriented service from a dedicated team of marketers and creative strategists- Proven marketing success rateLooking to solve tough problems and find new opportunities to grow your company? Visit our website at dottedline.agency.

Founded in 2013
Henrico, Virginia, USA
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Dotted Line Agency logo

Programmatic Media Manager

Dotted Line Agency · Richmond, VA · Hybrid