Programmatic Media Manager

Richmond, VA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive data-driven programmatic media strategies and campaigns for client objectives.

  • Own media planning and programmatic execution with cross-platform alignment.
  • Must-have: programmatic media planning/strategy expertise.
  • Standout: strong stakeholder communication and actionable insights.

Job Description

Responsibilities

  • The Programmatic Media Manager will be responsible for developing and executing data-driven media strategies to achieve client marketing objectives.
  • Key responsibilities include media planning, managing programmatic campaigns, optimizing campaign performance, and ensuring goal alignment across platforms.
  • The role also includes daily communication with stakeholders, evaluating media trends, and delivering actionable insights.

Requirements

  • Strong expertise in Media Planning and Media Strategy, with a focus on programmatic campaign execution
  • Exceptional Communication skills to liaise with clients and internal teams effectively
  • Knowledge of New Media trends and evolving technologies
  • Experience in Public Relations with a proven track record of managing successful media campaigns
  • Analytical thinking and proficiency in campaign optimization tools
  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • Ability to thrive in a fast-paced, collaborative, and innovative environment

Preferred

  • Experience within an agency or marketing firm is preferred
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Dotted Line Agency

Dotted Line is an award-winning, strategically inspired creative agency that focuses on three core areas: brand, creative, and content. 26% of marketing budgets are wasted on creative that misses the mark strategically. We connect strategic insights to impactful creative and results that turn attention into business impact. Our growing roster of national and regional clients have one thing in common: each is a highly ambitious, mid-market company looking to drive sustainable growth. To support their ambitious goals, we hire top performers across creative, advertising, and communications. Recognized as a top place to work in Virginia, Dotted Line is a values-led organization, driving our commitment to our clients, the work, and one another. Dotted Line Agency has been recognized by outlets such as Inc 5000 Fastest Growing Companies, Adweek Fastest Growing Agencies, and Virginia Business’ Best Places to Work.When companies partner with us, they get:- Success rate 2x the industry average - Average ROI at 3-10x investment- Access to top performers for content, brand, and creative- Industry-leading performance guarantee- Relationship-oriented service from a dedicated team of marketers and creative strategists- Proven marketing success rateLooking to solve tough problems and find new opportunities to grow your company? Visit our website at dottedline.agency.

Founded in 2013
Henrico, Virginia, USA