Programmatic Marketing Manager

District of Columbia, USA (Hybrid)

$67K/yr – $88K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing program execution as Programmatic Marketing Manager, coordinating strategy, campaigns, and cross-team delivery.

  • Own programmatic marketing initiatives across education, advocacy, and research channels.
  • Must-have: 4–8 years in marketing, communications, PR or related field.
  • Standout: Hybrid DC role with travel to 6–10 events per year and cross-team collaboration.

Job Description

Responsibilities

  • Work with the CCMO and Development Marketing Manager and program teams to create marketing strategies, print materials and multimedia assets
  • Provide excellent project management for the communications team overseeing all programmatic marketing projects’ timeline and ensure all deliverables are met. Serve as main liaison between programmatic and communications teams
  • Alongside programs, edit and update research, education and advocacy sections of the MRF website
  • Oversee MRF’s communications calendar with assistance of communications team
  • Manage all education, advocacy and research digital campaigns including social media and email campaigns and creation of accompanying digital graphics
  • Work with organizational CRM to input programmatic relevant data and perform analysis to ensure effective communications and marketing strategies
  • Manage all Foundation wide e-newsletters, including the monthly SPOTlight and quarterly Eye on OM and Advocate newsletters, through creation and implementation of an annual calendar, drafting copy, editing and distributing
  • Assist in editing external facing communications, maintaining and enforcing the Foundation’s style guide
  • Attend select scientific and patient meetings to cover and promote sessions via social media, blogs and wrap-up emails
  • Track and refine digital metrics for social media and email to inform and direct effective media strategies

Requirements

  • 4-8 years of experience in marketing, communications, PR or a related field
  • Strong writing, editing and verbal communication skills required
  • Proficiency using CRM/database tools, Donor Perfect preferred
  • Experience with fundamental graphic design concepts and tools as well as video editing software proficiency
  • Travel required in support of an average of 6-10 events per year
  • Position is hybrid with in-office expectations of 2 days per week, based in Washington, DC
  • 4-year degree required in public relations, journalism, communications or related field required
  • Minimum of 4 years of experience in non-profit communications
  • EDUCATION AND EXPERIENCE • 4-year degree required in public relations, journalism, communications or related field required
  • • Minimum of 4 years of experience in non-profit communications
  • • Experience with media monitoring services/reporter database search services is preferred
  • • Prior experience in cancer or health advocacy organizations preferred
  • SALARY RANGE: $66,912 - $87,822

Preferred

  • Donor Perfect preferred
  • Experience with media monitoring services/reporter database search services is preferred
  • Prior experience in cancer or health advocacy organizations preferred
  • graphic design concepts and tools as well as video editing software proficiency preferred
Melanoma Research Foundation logo

Melanoma Research Foundation

The Melanoma Research Foundation is the largest independent organization devoted to melanoma. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about prevention, diagnosis and the treatment of melanoma. The MRF is an active advocate for the melanoma community, helping to raise awareness of this disease and the need for a cure. The MRF’s website is the premier source for melanoma information seekers. More information is available at www.melanoma.org.Major initiatives include the Melanoma Research Foundation Breakthrough Consortium (MRFBC) and Community United for Research and Education of Ocular Melanoma (CURE OM).

Founded in 1996
USA
36 employees (5 in marketing)

Traffic Signals

Monthly Visitors
35.6K
Monthly Google Ads Budget
$110.5K
Traffic Source Mix
Search
40.6%
Direct
43.4%
Referral
9%
Social
5.2%
Paid
1.4%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
5 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

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