Programmatic Associate

New York, USA (On-site)

$60K/yr – $85K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive programmatic media planning and delivery at Talon, coordinating with inventory/SSP partners and Atlas DSP to manage campaigns end-to-end.

  • Own the end-to-end programmatic workflow from planning to delivery in Atlas.
  • Must-have: experience with DSP/SSP tools and advanced Excel/PowerPoint.
  • Standout: thrives in fast-paced, client-centric environments with cross-functional collaboration.

Job Description

Responsibilities

  • Develop a thorough understanding of Talon’s proprietary technology stack including Ada, Talon’s DMP, & Atlas, Talon’s DSP.
  • Work closely with Talon’s inventory and SSP partners to produce strategic and well-designed programmatic media plan proposals for internal teams and clients.
  • Build and traffic programmatic campaigns within Atlas, Talon’s DSP.
  • Monitor campaign delivery and analyze programmatic campaigns to ensure timely and efficient delivery for clients.
  • Troubleshoot campaign delivery issues with SSP and inventory partners, and the Atlas product team, as needed.
  • Create and deliver timely standard and custom campaign reporting, as needed.
  • Support Digital Solutions team by assisting in email communication with account teams, pulling delivery reports, building proposal slides, and liaising with partners.
  • Ensure internal processes are followed and project trackers are accurate and kept up to date

Requirements

  • Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
  • Familiarity and knowledge of the media agency landscape
  • Familiarity with out of home and/or digital advertising channels
  • Proven experience working in a fast-moving, client-centric environment
  • Self-motivated and enthusiastic
  • Naturally solution and resolution focused
  • Advanced knowledge of Excel and PowerPoint
  • Highly organized, self-motivated and pro-active
      Talon America logo

      Talon America

      Talon is a pioneering independently owned, global Out of Home agency with offices in the US, Canada, UK, Ireland, Germany, UAE and Singapore.We provide our clients with world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results.In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 230 people located in key cities across the globe.Out of Home is changing fast, and Talon is at the forefront of that change. Reimagining the possibilities of what outdoor can be and doing it on a global scale. We help clients get the best out of OOH by combining independence with a collaborative approach. We promote open and transparent working relationships between many of the world’s leading agencies, advertisers and media owners.We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – championing OOH as a medium that is highly effective, creative, sustainable, and measurable for our clients.Head to our website to let us show you how to start thinking outside.

      New York, New York, USA
      44 employees (6 in marketing)

      Traffic Signals

      Monthly Visitors
      17.4K
      Traffic Source Mix
      Search
      29.4%
      Direct
      26.6%
      Referral
      4.9%
      Social
      5%
      Paid
      0.6%

      Headcount Trend

      Current headcount: ~44

      Marketing Team

      Marketing Team Size
      6 (14% of company)
      Median Career Experience
      10 years
      Median Tenure
      5.2 years
      Marketing Roles Posted (Last 30 Days)
      1