Responsibilities

• Programmatic Strategy – Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.
• Campaign Management & Optimization - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI’s are met and, when possible, exceeded.
• Budget Allocation & Pacing - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.
• Reporting & Analysis – Perform deep-dive analysis into performance trends through platforms like The Trade Desk, DV360, Stackadapt, Microsoft PBI, & Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.
• Collaboration – Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
• Team Member Development - Oversee the development of junior programmatic media associates, playing an active role in training associates and overseeing their career growth.
• Creative Ideation – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Innovation – Identify and test new programmatic opportunities, including inventory sources, channels, audiences, etc. to improve performance and drive innovation.
• Work with Industry Experts and Vendors – Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.