Program Manager Sports Marketing / Green Grass Development (Central Region)

Arlington, TX (Remote)

$130K/yr – $160K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the relationship-driven scope that connects PGA professionals, staff members, and club pros to TaylorMade product strategy and event marketing, while translating field needs into product and sales actions.

  • Responsibilities: Own the Staff program development and channel relationships with PGA professionals.
  • Cross-functional collaboration: Align with Sales, Product, and R&D to translate pros needs into product improvements and field support.

Job Description

Responsibilities

  • Build and drive the development of the green grass channel through relationships with Staff program members.
  • Manage a high level of communication with all top Staff members and implement key business strategies to maximize the working relationship between the company and these key PGA professionals.
  • Oversee the on-site activities at the company’s Title Sponsored events with the PGA of America at the Section and National level (within assigned region).
  • Identify, recruit and retain top golf professionals within the target Pyramid of Influence (including up-and-coming talent); form relationships with both players and their teams (agents, coaches, etc)
  • Work closely with Sales team members to better execute measurable brand loyalty and recognition.
  • Serve as point of contact for all Sport’s Marketing events, specifically focused on PNC National & Sectional Events, TP Classics and PGA Tour Events.
  • Work closely with key Club professionals to understand point of view and product needs; subsequently work with appropriate internal teams (e.g. Product, R&D) to resolve and fulfill those needs. This includes interfacing with TaylorMade licensees as appropriate.
  • Stay involved in design and prototype process by serving as liaison between design teams and field.
  • Communicate product timelines and status updates to Club professionals.
  • Observe and gather competitive activity and product trends to provide insights to the GSM, Product Creation and R&D teams.
  • Manage contract negotiations between the company and Staff program members.
  • Manages product fitting / seeding at key facilities within assigned region to assist the introduction of the company’s new product to the higher-profile Staff Programs members, as well as linking with the Sales Management team to gain maximum exposure for Taylormade
  • Perform other related duties and projects as deemed necessary or required

Requirements

  • Expert golf knowledge and playing skills are a must.
  • High level of product knowledge and understanding of club design, swing mechanics, and fitting expertise
  • Club building acumen
  • Launch monitor certification (Foresight, Trackman)
  • Strong interpersonal/public relations skills, as well as a neat and professional appearance are required
  • Strong event planning capabilities (site procurement, planning, onsite execution, budget management, etc)
  • Proficient in Microsoft Office (Outlook, Excel, PowerPoint), DOMO, AI Application
  • Valid driver’s license is required.
  • Minimum of 7 years general golf industry experience, with 5 years that specifically include direct interaction with golf professionals at the highest level
  • Strong fitting and product optimization background is required
  • PGA Membership encouraged

Benefits

  • Health & wellness benefits
  • Performance bonuses
  • Product discounts
  • Holidays
  • Paid time off
TaylorMade Golf Company logo

TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, accessories. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Qi35 Drivers, TP5/TP5x Golf Balls, P·Series irons and Spider Tour putters. TaylorMade’s innovations touch all sectors of the golf industry, including customization, personalization and the standalone lifestyle brand “Sun Day Red” in partnership with 15-time major winner Tiger Woods. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Scottie Scheffler, Nelly Korda, Brooke Henderson, Collin Morikawa, Tommy Fleetwood, Charley Hull and more.

Founded in 1979
Carlsbad, California, USA
2.1K employees (188 in marketing)