Program Manager, Marketing - Paid Social

Responsibilities

• Own and optimize paid social marketing programs with a focus on customer acquisition, conversion, revenue growth, and marketing efficiency.
• Manage Meta Dynamic Product Advertising (DPA) programs, including audience strategy, campaign structure, product feeds, creative formats, bidding strategies, and budget allocation.
• Develop and execute testing plans across audiences, creative, placements, automation, campaign structures, and bidding approaches.
• Partner closely with Meta to leverage new platform capabilities, beta opportunities, automation tools, and evolving best practices.
• Collaborate with MarTech, Analytics, Measurement, and Technology teams to improve audience activation, campaign tracking, attribution, and conversion measurement.
• Identify and implement opportunities to automate campaign management processes and improve operational efficiency.
• Support enhancements to product feeds, APIs, audience integrations, product catalogs, and technical capabilities supporting paid media initiatives.
• Develop performance dashboards and monitor key performance indicators including revenue, conversion rates, customer acquisition, and incremental growth.
• Analyze campaign and customer data to uncover trends and optimization opportunities.
• Present insights and recommendations to stakeholders and leadership teams.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 5+ years of experience in paid social, performance marketing, growth marketing, digital marketing, or a related discipline.
• Hands-on experience managing and optimizing paid social campaigns, including ecommerce and lower-funnel advertising initiatives.
• Experience with Meta Dynamic Product Advertising (DPA), audience targeting strategies, campaign automation, and conversion optimization.
• Strong understanding of attribution, conversion tracking, measurement methodologies, and performance analytics.
• Experience partnering with Analytics, MarTech, Technology, Measurement, or Data teams.
• Proven success managing complex cross-functional projects.
• Experience overseeing budgets, forecasting performance, pacing investments, and evaluating ROI.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Experience using platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.

Preferred

• 7+ years of experience managing large-scale paid social programs.
• Experience with enterprise-level ecommerce marketing initiatives.
• Deep expertise in Meta Dynamic Product Advertising and catalog-based campaigns.
• Experience working directly with Meta and other major digital advertising platforms.
• Knowledge of attribution modeling, incrementality testing, and advanced media measurement strategies.
• Experience leveraging first-party customer data and audience activation tactics.
• Familiarity with APIs, product feeds, marketing technology integrations, and automation tools.
• Experience managing campaigns across additional channels such as Pinterest, TikTok, YouTube, Display, or other emerging digital platforms.
• Master's degree in Marketing, Business Administration, Analytics, Data Science, or a related field.

Benefits

• Bonus plan and generous amount of paid time off, including one Floating Holiday each year
• Flexible work arrangements, including flexible work hours
• 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
• Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)