Responsibilities

• Implement marketing strategies to promote the department’s clinical services, physicians, academic programs, and research initiatives.
• Manage departmental marketing materials, including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources.
• Coordinate the design, production, and distribution of marketing materials - including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources in - collaboration with the institutional marketing and communications teams.
• Draft and edit content for internal and external communications, including announcements, email campaigns, and departmental publications.
• Ensure consistency in branding and messaging across all departmental communications
• Maintain and regularly update departmental websites to ensure accurate and current information regarding providers, services, locations, faculty biographies, research programs, and educational offerings.
• Coordinate the creation and publication of web content, including physician profiles, news stories, program highlights, and event announcements.
• Monitor website analytics and metrics.
• Manage the department’s social media strategy across approved institutional platforms. Create engaging content that highlights faculty achievements, research discoveries, educational programs, patient success stories, and community outreach initiatives.
• Monitor social media performance metrics and identify opportunities to increase audience engagement and visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Healthcare Administration, Business Administration, or a related field preferred, or combination of applicable experience and education
• 5+ years of experience in healthcare marketing, physician relations, communications, program management, or a related field.
• Experience within an academic medical center or healthcare environment strongly preferred.
• Demonstrated experience managing websites, digital content, social media platforms, and event planning.