Responsibilities

• Build the analytical foundation for product strategy by benchmarking TikTok's agency business and product adoption against internal performance data and external/competitive market data, translating insights into prioritized strategies tailored to our North America agency business
• Design, own, and continuously optimize scaled agency engagement programs (including product education, activation playbooks, incentives, target audiences) balancing product-led and sales-led approaches to drive adoption and revenue growth across agency-managed advertiser segments at scale
• Autonomously lead GTM operations & seamless execution across wide range of cross-functional teams including (Agency) Sales, Marketing, Marketing Science, Product Operations & Product Management teams to ensure flawless execution against this strategy
• Act as the voice of the North America market from both agency & advertiser perspective and synthesize market insights & pain points to collaborate with global product teams to influence next iteration of our product roadmap
• Build deep agency partner relationships through structured engagement systems (e.g. systematic inbound intelligence gathering via interviews, roundtables, surveys, and quantitative analysis, as well as agency education initiatives and agency-centric GTM programs) to drive partner enablement and capturing actionable insights that inform product and GTM strategy
• Analyze, distill and summarize agency pain points & demands to recommend product enhancements, leveraging multiple data sources and close partnership with Sales and field teams
• Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption & collaborate with technical and operations teams to monitor product performance
• Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity

Preferred

• Strong data proficiency & analytical skills (SQL preferred), strong drive to understand problems from both a quantitative and qualitative perspective with strong ability to unify both
• Excellent communication, presentation and analytical skills in global & diverse stakeholder environments
• A commercial mindset with a proven track record of delivering against stretch revenue and adoption goals, including owning and driving product-led and sales-led growth targets across diverse advertiser and agency segments
• Experience leveraging data to test hypotheses and drive business recommendations
• Experience leading and delivering complex, cross-functional projects on fast-paced timelines
• Hands-on experience leveraging AI tools (e.g., LLMs) to accelerate market analysis, insight synthesis, and the drafting of high-quality GTM narratives, playbooks, and enablement materials. Ability to write skills and set up automations — using AI to rapidly build lightweight skills, prototypes, tools, dashboards, and automated workflows that improve operational efficiency without heavy engineering dependency
• Strong editorial judgment to critically proofread, fact-check, and refine AI-generated content and code, ensuring accuracy, clarity, and alignment before it reaches stakeholders