Product Marketing Team Lead

Baltimore, MD (Remote)

Salary Not AvailableManager7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead product marketing for Sumsub’s flagship verification platform, directing strategy, messaging, and cross-functional launches to accelerate revenue.

  • Must-have: 7+ years in B2B SaaS marketing with PMM leadership and cross-functional GTM experience.
  • Standout: Strong executive communication and external evangelism capabilities.

Job Description

Responsibilities

  • Lead a Product Marketing Unit of three responsible for Sumsub’s flagship products, including User Verification and Business Verification, with a primary focus on people management, strategic leadership, and external evangelism.
  • Lead the development and evolution of positioning and messaging for the Sumsub Platform within the assigned product portfolio, in alignment with the broader Product Marketing strategy.
  • Act as the primary external spokesperson and evangelist for the Sumsub Platform, representing the company at industry events, webinars, podcasts, and other external forums.
  • Drive initiatives that support revenue growth across the product portfolio by setting clear priorities for the team and partnering closely with Product and GTM functions on execution.
  • Ensure consistent product narratives across all customer touchpoints by aligning Product Marketing, Sales, Customer Success, and Marketing teams.
  • Guide market, customer, and competitive research efforts within the team, ensuring insights inform positioning, messaging, and go-to-market direction.
  • Lead go-to-market strategy for product launches within the portfolio, coordinating cross-functional stakeholders and ensuring alignment with broader Product Marketing priorities.
  • Collaborate closely with the Product Marketing Director and peer Product Marketing Lead to ensure alignment, knowledge sharing, and cohesive external messaging.

Requirements

  • 7+ years of experience in B2B SaaS marketing, with a strong background in Product Marketing and experience working closely with Product and GTM teams.
  • Proven experience leading a Product Marketing team, including setting direction, prioritising work, and developing team members.
  • Strong executive communication and stakeholder management skills, with the ability to build credibility, influence decision-making, and inspire Sales and other GTM teams.
  • Extensive public speaking experience, including representing products or platforms at industry events, conferences, webinars, and other external forums.
  • Hands-on experience defining go-to-market strategies for new and evolving products, including positioning, messaging, and sales enablement.
  • Experience shaping and guiding marketing strategies and integrated campaigns, working through teams and cross-functional partners rather than owning day-to-day execution.
  • Strong analytical and strategic thinking skills, with the ability to interpret data, market insights, and customer feedback to inform decisions and priorities.
  • Fluent written and spoken English, with the ability to adapt messaging for different audiences, from technical stakeholders to external buyers.
  • Comfortable operating in a fast-moving, competitive environment, demonstrating sound judgement, accountability, and the ability to make decisions with incomplete information.

Benefits

  • Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers. In some locations, we provide offices or coworking spaces, but the choice is yours.
  • True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
  • Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year. Time to rest is part of the deal.
  • Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone. From fighting fraud to making online services easier and safer to use, your work will have a real impact on how people experience trust online.
  • Compensation. We offer fair and transparent pay, benchmarked to the market.
  • Truly global. We work across continents and time zones, with teammates and customers from all over the world. You will run campaigns that cross borders, cultures, and languages, and see your ideas land worldwide.
  • Growth built in. Clear goals, open feedback and personal development plans. We support your progress with learning opportunities and by covering role-specific events, from design conferences to marketing forums.
  • Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year. Trips are fully covered, so you can meet, collaborate, and recharge together.
  • Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
  • Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind. We welcome individuality, quirks and different perspectives, because that is what makes our work smarter and more fun.
Sumsub logo

Sumsub

4.3 Glassdoor

Sumsub is a leading full-cycle verification platform that enables scalable compliance.From identity and business verification to ongoing monitoring, it adapts to your risk appetite and market demands.

Founded in 2015
Limassol, Limassol, CYP
965 employees
89% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$20.2K
Traffic Source Mix
Search
17.5%
Direct
35%
Referral
6.9%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~968

Funding

Total Funding
$37.5M
Last Raise
$30M
Series B, 3 years ago

Funding History

  • Dec 2022
    Series B • $30M
  • Dec 2019
    Series A • $6M
  • Oct 2017
    Seed • $1.5M

Recent News