Product Marketing Team Lead

Miami, FL (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive PMM leadership and external evangelism for Sumsub’s platform, with a primary focus on messaging, GTM, and cross-functional alignment.

  • Own GTM, positioning, and cross-team collaboration to grow revenue.
  • Must-have: 7+ years in B2B SaaS PMM with leadership experience.
  • Standout: Extensive external speaking at industry events and webinars.

Job Description

Lead a Product Marketing Unit for Sumsub’s flagship products, focusing on people management, strategic leadership, and external evangelism.

  • Own go-to-market, positioning, and messaging across the product portfolio to drive revenue growth.
  • Must-have: 7+ years in B2B SaaS marketing with PMM leadership experience.
  • Standout: Extensive external speaking engagements at industry events and webinars.

Lead external advocacy and ensure consistent product narratives across customer touchpoints through cross-functional alignment.

  • Drive cross-functional alignment among Product Marketing, Sales, CS, and Marketing.
  • Must-have: Strong executive communication and stakeholder management.

Collaborate with Product and GTM to guide market, customer, and competitive research informing positioning and GTM direction.

  • Guide research to inform positioning, messaging, and go-to-market decisions.
  • Standout: Ability to translate insights into actionable strategy.

Lead launch go-to-market strategies and cross-functional coordination for new product introductions within the portfolio.

  • Own GTM strategy for product launches and cross-functional alignment.
  • Standout: Experience defining go-to-market for new/evolving products.

Collaborate with peers to ensure cohesive external messaging and alignment with broader PMM priorities.

  • Ensure alignment and knowledge sharing with Product Marketing Director and peers.
Sumsub logo

Sumsub

4.3 Glassdoor

Sumsub is a leading full-cycle verification platform that enables scalable compliance.From identity and business verification to ongoing monitoring, it adapts to your risk appetite and market demands.

Founded in 2015
Limassol, Limassol, CYP
965 employees
89% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$20.2K
Traffic Source Mix
Search
17.5%
Direct
35%
Referral
6.9%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~968

Funding

Total Funding
$37.5M
Last Raise
$30M
Series B, 3 years ago

Funding History

  • Dec 2022
    Series B • $30M
  • Dec 2019
    Series A • $6M
  • Oct 2017
    Seed • $1.5M

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