Asal Yemen

Product Marketing Strategist

New York, USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand storytelling and campaigns for a premium coffee concept.

  • Own marketing strategy and cross-channel campaigns for social platforms
  • Must-have: Strong storytelling, branding, and content creation skills
  • Standout: Direct collaboration with the founder to shape brand direction

Job Description

Responsibilities

  • Develop and execute marketing strategies for a premium coffee and lifestyle brand
  • Create compelling storytelling content across Instagram, TikTok, and digital platforms
  • Build and manage brand identity, voice, and positioning
  • Plan and launch campaigns for seasonal drinks, products, and promotions
  • Optimize content for SEO and online visibility
  • Analyze customer behavior and market trends to drive growth
  • Collaborate on in-store experience and brand storytelling

Requirements

  • Passionate about coffee culture, food & beverage, or lifestyle brands
  • Strong in storytelling, branding, and content creation
  • Experience with social media marketing and digital growth
  • Creative thinker with a strategic mindset
  • Ability to understand and communicate cultural authenticity

Preferred

  • Bonus: Experience in cafĂ©, hospitality, or specialty coffee industry

Benefits

  • Be part of a unique brand rooted in heritage and authenticity
  • Opportunity to shape and grow a premium coffee concept
  • Work directly with the founder and influence brand direction
  • Creative freedom to build impactful campaigns
  • Fast-growing business with long-term vision