Responsibilities

• Draft, execute, and optimize compelling content for conferences, sales enablement, email campaigns, newsletters, and organic social media in alignment with product messaging and campaign goals.
• Develop, execute, and optimize digital marketing campaigns that support product awareness, positioning, lead acquisition, and goals.
• Manage, maintain, and publish scheduled marketing content across channels.
• Coordinate content reviews, approvals, and asset delivery across internal teams and stakeholders.
• Support campaign setup and execution within marketing automation platforms (e.g., Pardot, Marketo).
• Assist with vendor coordination, including invoicing and communicating timelines or deliverables as needed.
• Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations for continuous improvement.
• Develop messaging frameworks explaining Digital Standards to non-experts.
• Collaborate with product/program leads to define value propositions targeted at early adopters.
• Support creation of thought-leadership assets (whitepapers, explainer videos, infographics).

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 2 years of experience in digital or product marketing, communications, or a related field.
• Experience developing content for scientific or regulated-industry audiences.
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations (e.g., Salesforce + Pardot/Marketo).
• Ability to translate complex digital/technology topics into compelling marketing narratives.
• Experience with social media scheduling tools (e.g., Hootsuite, Buffer).
• Familiarity with marketing automation platforms (e.g., Pardot, Marketo).
• Experience with native social platform insights.
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries

Preferred

• Experience with genAI tools like ChatGPT, Microsoft CoPilot, etc for workflow improvements and automation.
• Demonstrable commitment to public health/patient safety/consumer protection.
• Comfortability with ambiguity.
• Demonstrated ability to problem solve and get things done.

Benefits

• USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.