Responsibilities

• Product Marketing & Launch Planning
• Collaborate with the Marketing Manager and Product Managers to support successful product introductions.
• Develop and manage the marketing launch plan for new product introductions in alignment with the company's Go-to-Market Strategy.
• Translate product information into clear customer-focused messaging and value propositions.
• Coordinate marketing deliverables required for product launches across all marketing channels.
• Develop launch timelines for marketing activities and ensure deliverables are completed on schedule.
• Support ongoing product lifecycle marketing after launch through updated messaging and promotional content.
• Product Content Development
• Develop and maintain product datasheets, brochures, solution briefs, application guides, and product catalogs.
• Create compelling website product pages and product descriptions.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1-3 years of experience in product marketing, marketing communications, or B2B marketing.
• Excellent written and verbal communication skills.
• Strong ability to translate technical information into customer-focused messaging.
• Experience creating marketing collateral and sales enablement materials.
• Basic to intermediate graphic design skills using Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva, or equivalent.
• Strong project management and organizational skills.
• Ability to collaborate effectively with Product Management, Sales, and Engineering teams.
• Proficiency using AI to improve the efficiency of research, competitive analysis, and the creation of product marketing content while ensuring technical accuracy, brand consistency, and quality.

Preferred

• Experience marketing industrial technology, healthcare technology, embedded computing, or related B2B products.
• Experience supporting product launches.
• Familiarity with CMS platforms, CRM systems, and marketing automation tools.
• Knowledge of SEO/AEO best practices for product content.

Benefits

• Revenue Share Bonus
• 401K matching
• HRA (Health Reimbursement Account) covers medical, dental and vision expenses
• Gym membership
• Paid Holidays and PTO days
• Birthday PTO and Volunteer Day
• Culture Committee Program
• Employee Referral Bonus Program
• Modern office work environment with free drinks and snacks