Product Marketing Specialist

Sapulpa, OK (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end product marketing support, coordinating artwork, launches, and market insights for cosmetics lines.

  • Own cross-functional product development timelines and launch readiness.
  • Must-have: strong project coordination and market research skills.
  • Standout: cosmetics industry experience is a plus.

Job Description

Responsibilities

  • Product Artwork Label Creation: Manage new product artwork and label creation projects from start to finish, including use of multiple languages, collaborating with Graphics and Operations teams to ensure accurate and timely completion.
  • Marketing Project Briefs: Create comprehensive Marketing Project Briefs for all new developments.
  • Product Web Details Creation: organize and distribute new product details for effective online sales use.
  • Product Launch Analysis: Analyze sales and performance metrics of product launches to assess success and areas for improvement.
  • Market Research: Conduct thorough, concise, and informative market research for new core products and seasonal trends. Regularly present findings to the Marketing Product Development Director and other teams as requested.
  • Cross-Functional Coordination: Work with multiple, inter-departmental teams to ensure all marketing product development timelines are met, ensuring a smooth and efficient product launch process.
  • Process Improvement: Suggest and implement processes to increase efficiency within the product development lifecycle and beyond.
  • Team Support: Ensure that cross-functional teams are equipped with all necessary product information and training prior to each new launch, line extension or discontinuation.
  • Product Sample Coordination: Working closely with the Operations and Warehouse team to coordinate the shipping of products to designated employees/executives, all company events, and production samples needed for marketing use (photography, for example) prior to launch.
  • Quality & R&D Collaboration: Partner with Quality and R&D teams to review and approve new product standards and production batches.

Requirements

  • Strong understanding of beauty and personal care market trends, with a desire to continually hone expertise.
  • Skilled in market research and presenting data-driven insights.
  • Highly organized with strong project coordination skills and the ability to meet deadlines.
  • Proactive approach to work, with a focus on process improvement and efficiency. Highly productive.
  • Advanced proficiency in Microsoft Office Suite.
  • Ability to prioritize and multi-task effectively, maintaining attention to detail under pressure.
  • Strong troubleshooting abilities, with flexibility to adapt to shifting priorities and multiple deadlines.
  • Excellent verbal and written communication skills.
  • Collaborative team player, capable of seeing projects through from start to finish with minimal supervision.
  • Knowledge of effective use of AI tools

Preferred

  • Previous experience in the cosmetics industry or direct sales industry is a plus.