Product Marketing Specialist

Reston, VA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own messaging strategy and launch storytelling for a B2B SaaS PMM function, turning complex product features into clear buyer outcomes while coordinating across Product, Sales, and Success to keep campaigns on track.

  • Messaging & Positioning: Own core messaging, value props, and persona-based copy across web, campaigns, and sales tools.
  • Campaign & Launch Execution: Lead launches with messaging, assets, and cross-functional coordination while tracking deliverables and timelines.
  • Market Research & AI Productivity: Run competitive research and use AI tools to produce concise, actionable summaries for stakeholders.

Job Description

Responsibilities

  • Messaging & Positioning - Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
  • Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel.
  • Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products.
  • Campaign & Launch Execution - Support product launches and feature releases with messaging, digital assets, and cross-functional coordination.
  • Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
  • Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns.
  • Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines.
  • Sales Enablement - Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides.
  • Support sales onboarding with messaging, persona, and competitive training materials.
  • Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.

Requirements

  • 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered.
  • Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication.
  • Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences.
  • Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows.
  • Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen.
  • Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.
  • Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.

Preferred

    Benefits

    • All fulltime (30+ hours) employees are eligible for PTO, Sick and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.
    Revalize logo

    Revalize

    At Revalize we empower manufacturing businesses to better design, model, develop and sell – driving greater outcomes across the entire value chain.No matter how volatile the landscape, Revalize provides a more efficient route from idea to cash. Our best-in-class CAD, PLM, and CPQ solutions – underpinned by a global support team – give you a single partner for increasing speed-to-market, reducing cost, and streamlining complexity.Wherever your business journey starts, greater outcomes start with Revalize.

    Founded in 2021
    Jacksonville, Florida, USA
    386 employees (41 in marketing)

    Traffic Signals

    Monthly Visitors
    70.7K
    Monthly Google Ads Budget
    $27.9K
    Traffic Source Mix
    Search
    37.5%
    Direct
    51.8%
    Referral
    7.5%
    Social
    1%
    Paid
    2.1%

    Headcount Trend

    Current headcount: ~386

    Marketing Team

    Marketing Team Size
    36 (9% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Last Raise
    Private Equity, 4 years ago

    Funding History

    • Nov 2021
      Private Equity