Product Marketing Specialist

Atlanta, GA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 3 months ago

Job Summary

Own the research and messaging loop for product marketing by turning client, market, and competitive intel into positioned briefs and sales enablement.

  • Competitive intelligence: track competitors, market trends, and positioning; keep battlecards up to date.
  • Case studies and proof library: coordinate case studies, draft testimonials, and maintain a centralized library of evidence.
  • Messaging and launches: gather product and client data to support GTM and inform product launches.

Job Description

Responsibilities

  • Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
  • Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
  • Own ongoing tracking of competitors, market trends, and positioning updates
  • Maintain and update competitive battlecards and internal resources
  • Own coordination of case study development, including outreach, scheduling, and approvals
  • Support drafting and production of case studies, testimonials, and customer stories
  • Own and maintain a centralized library of proof points, data, and customer evidence
  • Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
  • Support product launches by gathering inputs, research, and proof and contributing to messaging development
  • Assist in developing and updating marketing materials and supporting sales enablement

Requirements

  • 3+ years in Product Marketing, Marketing, Research, or related role
  • Experience supporting research, content, or case study development
  • Strong organizational and project management skills
  • Ability to gather and structure information from multiple sources
  • Familiarity with competitive research or market analysis
  • Basic understanding of B2B marketing and go-to-market concepts
  • Comfortable working with data and supporting analysis
  • Strong communicator and cross-functional collaborator
  • Detail-oriented and able to manage multiple priorities
  • FinTech or payments experience is a plus

Preferred

  • FinTech or payments experience is a plus

Benefits

  • Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, unlimited PTO, work from anywhere, generous parental leave, and more!
  • Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion.
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onbe

3.8 Glassdoor

Onbe is a fintech that manages and modernizes consumer and workforce disbursements for corporate clients. We are the category leader in business to individual disbursements. Our technology platform powers a set of turnkey managed disbursement solutions that let clients outsource their entire B2C disbursement operation, relieving them of the cost, complexity and risk that come with orchestrating these payments in-house, and delivering a customer experience that’s instant, convenient and simple.

Founded in 1996
Chicago, Illinois, USA
348 employees (10 in marketing)
74% recommend to a friend
77% CEO approval

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
31.1K
Monthly Google Ads Budget
$7.6K
Traffic Source Mix
Search
32.7%
Direct
52.6%
Referral
7.8%
Social
5.2%
Paid
1.5%

Headcount Trend

Current headcount: ~348

Recent News

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Product Marketing Specialist

onbe · Atlanta, GA · Unknown