Product Marketing Specialist

New York, USA (On-site)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own content operations, CMS tagging, and sales enablement to drive Octus marketing assets and readership.

  • 1–3 years in Product Marketing or Marketing Operations
  • Experience with a web CMS, Pardot, and Pendo or similar tools
  • Strong QA, taxonomy management, and cross‑functional collaboration

Job Description

Responsibilities

  • Content Discovery & CMS Management: Lead web tagging initiatives for Octus articles to improve site architecture. You will curate, organize and externally publish Octus coverage that drives traffic, while building, QAing, and publishing blog posts optimized for SEO and AI Optimization (AIO).
  • Newsletter Operations: Own the build of our customer, cross-sell, and prospecting newsletter programs.
  • Event & Webinar Content Curation : You will support presentation development, maintain quality control, and curate supplemental materials to enhance attendee or booth visitor experience.
  • Sales Enablement: Maintain the library of educational and sales presentations to ensure the global team is always using the most current assets. Additionally, you will own reporting on Product Marketing content usage by the Commercial Team, identifying high performing and low performing content alike to enhance materials and overall content performance.

Requirements

  • 1–3 years of experience in Product Marketing, Marketing Operations,
  • Bachelor’s degree in Marketing, Communications, Business or related field
  • Hands-on experience with a web CMS (tagging and publishing) and marketing automation tools like Pardot (A/B testing and segmented flows). Experience with Pendo or similar digital adoption tools is a significant plus.
  • Capacity to manage complex libraries of information and taxonomies with high attention to detail.
  • Ability to report on performance (specifically Pendo and Newsletter metrics) and use that data to suggest "good performance questions" for the wider team.
  • Strong cross-functional skills across the Marketing organization, ensuring all materials pass rigorous QA and brand standards.
  • Resourcefulness and curiosity: Take the initiative to learn about Octus, how we serve our customers, and how our customers use our products.

Benefits

  • Competitive health benefits
  • Matched 401k and pension plans
  • PTO
  • Generous parental leave
  • Gym subsidies
  • Educational reimbursements for career development
  • Recognition programs
  • Pet-friendly offices (US only)
Octus logo

Octus

Founded in 2013, Octus, formerly Reorg, is the essential credit intelligence and data provider for the world’s leading buy side firms, investment banks, law firms and advisory firms. By surrounding unparalleled human expertise with proven technology, data and AI tools, Octus unlocks powerful truths that fuel decisive action across financial markets. Visit octus.com to learn how we deliver rigorously verified intelligence at speed and create a complete picture for professionals across the entire credit lifecycle.Visit octus.com to learn how we deliver rigorously verified intelligence at speed and create a complete picture for professionals across the entire credit lifecycle.

Founded in 2013
New York, New York, USA
804 employees (110 in marketing)

Traffic Signals

Monthly Visitors
98.4K
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
31.8%
Direct
60.9%
Referral
5.5%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~808

Marketing Team

Marketing Team Size
110 (14% of company)

Funding

Total Funding
$1.3M
Last Raise
$1.3M
Series Unknown, 10 years ago

Funding History

  • Aug 2016
    Series Unknown
  • Mar 2014
    Seed • $1.3M
  • Apr 2013
    Seed

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