Responsibilities

• Partner with product divisions and business stakeholders to translate business priorities and product requirements into actionable marketing plans and project briefs.
• Drive successful product launches by ensuring marketing assets, product content, technical documentation, imagery, CAD models, and product data are available and syndicated through distribution and component aggregator channels.
• Develop and maintain compelling product webpages and digital content that accurately communicate product features, benefits, specifications, and application information.
• Create detailed creative briefs and business requirements that enable content, web, and design teams to efficiently execute marketing deliverables.
• Manage work intake, prioritization, and execution within the marketing workflow, ensuring projects remain aligned with business objectives and launch timelines.
• Facilitate collaboration across global and cross-functional teams by communicating project updates, managing stakeholder expectations, and removing barriers to execution.
• Analyze project, workflow, and marketing performance data to identify opportunities for continuous improvement and drive greater team effectiveness.
• Support Agile marketing processes, including daily team standups, sprint planning, and progress tracking to ensure timely delivery of key initiatives.

Requirements

• Experience in product marketing, product launches, or related marketing activities within the high-tech electronics industry through employment, internships, cooperative education programs, or other relevant experience.
• Experience creating project requirements, creative briefs, marketing content requests, workflows, or similar documentation that enables cross-functional project execution.
• Experience managing multiple projects, priorities, and deadlines simultaneously.
• Demonstrated ability to work independently, navigate ambiguity, and drive results in a fast-paced environment.
• Experience leveraging technology, business systems, data, and process improvements to increase efficiency and support informed decision-making.
• Applicants must be legally authorized to work in the United States without current or future sponsorship requirements.

Preferred

• 2-3+ years of experience in product marketing, product launches, or related marketing activities within the high-tech electronics industry.
• Experience using Wrike or similar project and work management platforms to manage workflows, resources, and project execution.
• Experience within electronics, connector, component manufacturing, aerospace and defense, or related industries.
• Experience supporting complex product portfolio integrations, product launches, digital transformation initiatives, or website content migrations.
• Experience developing reports, analyzing data, and providing actionable insights that improve team performance and business outcomes.
• Bachelor's degree in Marketing, Communications, Business, Advertising, Project Management, or a related field.
• Project Management Professional (PMP), Certified Associate in Project Management (CAPM), Pragmatic Marketing certification, or similar credentials.
• Understanding of engineering, supply chain, procurement, and technical buyer personas, along with experience supporting product marketing, product management, sales enablement, or distribution activities within highly technical B2B environments.
• Passion for improving customer experience and advocating for product marketing best practices across cross-functional teams.
• Flexibility to periodically collaborate with stakeholders across North America, Europe, and Asia.