Responsibilities

• Market Research: Understand the vendor landscape serving state, local, and education market segments to understand key buyer needs, behaviors, and trends related to e.Republic products.
• Develop and maintain Ideal Customer Profiles (ICPs), personas, and competitive intelligence specific to these services.
• Go-to-Market Planning: Build and regularly update strategic GTM plans for your product segment, including positioning frameworks, campaign calendars, value propositions, and success metrics.
• Align plans with business goals and collaborate with stakeholders across product, content, editorial, sales, and leadership teams.
• Implement marketing automation processes, proactively researching and implementing the latest best practices, strategies and industry standards.
• Product Positioning and Messaging: Define clear and differentiated messaging for your assigned products that highlights their unique value in driving client objectives (e.g., brand awareness, lead generation, thought leadership, sales), and drive at or above benchmark levels of engagement
• Develop compelling narratives for use across channels—web, email, social, sales sheets, media kits, and more.
• Lead & Demand Generation: Design, execute, and optimize targeted multi-channel demand generation campaigns that deliver qualified marketing leads (MQLs) for sales to convert to revenue, and grow our database of relevant contacts.
• Optimize messaging, segmentation, and campaign performance to ensure maximum ROI and sales pipeline impact.
• Develop and optimize keywords for effective Search Engine Optimization (SEO), and be aware of implications with Gen AI

Requirements

• 5+ years of overall marketing experience
• 2+ years in product marketing, preferably with B2B services or media
• Strong understanding of integrated campaigns, solution positioning, and go-to-market strategy
• Proficient in marketing automation and CRM platforms (e.g., Salesforce, Hubspot), as well as Google Analytics and various AI tools
• Excellent written and verbal communication skills
• Experience mentoring team members
• Strategic thinker with a data-driven mindset and strong attention to detail
• Must be in a work environment with reliable Internet access that is fast enough to support video meetings without lagging or interruptions

Preferred

• Background in state and local government and/or education sector is a plus