Product Marketing Specialist

Responsibilities

• Go-to-market: Plan and run GTM campaigns for new OpenDock feature releases alongside Product, Customer Success and Sales, and be the bridge between product, marketing and sales. Track the work and report on results to leadership each month.
• Messaging and positioning: Develop positioning and messaging that differentiates Loadsmart in the market for each target audience. Build competitive battle cards, become the expert on how our customers buy, and know how to win against the competition, as our AI offerings evolve.
• Consistency across channels : Keep our story consistent across our website, emails and external review sites such as G2 and Gartner, and edit one-pagers and other materials so everything says the same thing.
• Sales enablement: Create external and internal one-pagers, customizable materials for one-off customer situations, and product demos so that our sales teams and customers understand who a feature helps and why it matters.
• Customer proof: Run the OpenDock review program on platforms like G2 and Gartner by working with account managers to reach customers, and plan how to activate wins, and develop customer case studies from finding the right customer to telling their story with Design.
• Events: Support our growing event program, many of them Chicago-based, with messaging, content and planning, so the right people are in the room.
• Buyer insight: Conduct buyer interviews and market research to build robust buyer personas, and turn data into actionable insights that inform product, sales and marketing strategy.
• Partner across the business: Work with the Marketing team on emails and campaigns, RevOps on lead routing, and the content team on blogs and press releases.

Requirements

• 3 years of experience in product marketing or a closely related role in B2B SaaS
• Logistics or supply chain industry experience is preferred, but not required
• Proven success in GTM strategy, product launches and cross-functional collaboration
• Experience leading a project or team, with a strong track record of organization and meeting deadlines
• Comfort following up with people across departments to keep work moving
• Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
• Excellent written and verbal communication, with a track record of impactful content creation
• Proficiency with tools like Asana, HubSpot, Salesforce and Claude. Experience with Navattic is a plus, and we'll teach you if not
• A collaborative, positive attitude, and you stay agile when priorities shift

Preferred

• Logistics or supply chain industry experience is preferred, but not required

Benefits

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match