Responsibilities

• Develop and maintain product positioning, messaging, and value propositions for assigned product categories.
• Conduct competitive analysis, gather voice-of-customer insights, and monitor industry trends to inform messaging and positioning.
• Create and maintain sales enablement materials, including product sheets, presentations, battle cards, and bid/proposal content.
• Collaborate with product, sales, operations, and engineering teams to plan and execute product launches and campaigns.
• Support customer and field demonstrations, serving as a commercial translation partner on assigned product categories for internal teams and external stakeholders.
• Maintain product marketing content, website product pages, and campaign performance dashboards.
• Monitor product marketing metrics such as campaign performance, lead generation, and win/loss trends; provide recommendations for improvements.
• Participate in internal training sessions and product education initiatives.
• Support tradeshow and industry conference activities, including booth setup coordination, materials preparation, and on-site product representation.
• Assist with special projects as assigned.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Understanding of product marketing fundamentals, with the capability to convert customer and clinical insights into clear, differentiated messaging and content.
• Ability to draft clear, commercially compelling content while ensuring product claims are supportable, approved, and appropriately reviewed before external use.
• Adept at problem solving and critical thinking – must be able to evaluate market and sales feedback, propose solutions, and translate them into effective marketing content and campaigns.
• Strong data analysis capabilities, including comfort using marketing and CRM analytics tools to interpret campaign and sales performance data to support decisions.
• Excellent written and verbal communication skills, with the ability to write clear, persuasive marketing and sales content; ability to work collaboratively with sales, product, design, and other cross‑functional partners.
• Ability to conduct market research, gather customer insights, evaluate competitive products, and identify trends.
• Working knowledge of product management processes and launch/commercialization workflows, to support effective collaboration with product management on launches and roadmap execution.
• Ability to work collaboratively and manage multiple priorities in a fast-paced environment.
• As a representative of Joerns Healthcare, a professional demeanor is required at all times with internal and external interactions.

Preferred

• Experience in healthcare or medical device industry, or in a B2B marketing role with sales enablement or bid/proposal responsibilities.

Benefits

• Benefits In addition to offering a competitive salary based on industry standards, Joerns Healthcare rewards employees with a variety of medical and insurance offerings, and a robust 401(k) retirement plan.