Responsibilities

• Develops and produces communications to enhance JEOL’s brand and emphasize product capabilities
• Works with the team to implement effective marketing communications to drive performance, such as promotional flyers, targeted email campaigns, and general product awareness initiatives
• Interfaces with sales and product management to ensure successful execution of marketing activities.
• Maintains data in JEOL USA’s B2B marketing CRM software (Pardot/Salesforce)
• Drafts communications to post on social media, performs various Marketing activities, and copywriting
• Develops a working understanding of the JEOL product line, along with its relevance in the market and the competitive landscape
• Supports the Product Marketing Manager by establishing and evaluating marketing strategies and plans
• Monitors industry-wide trends in digital marketing and stays abreast of new tools and technologies.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a STEM related discipline from a four-year college or university; and a minimum of two years of product management, eCommerce, business development, Marketing Communications, or digital marketing experience, preferably with scientific/industrial products company or an equivalent combination of education and experience
• Experience managing small projects from end to end within an established framework including interacting with stakeholders, setting project timelines, delivering project to completion
• Proficiency with Microsoft Office
• Experience with Salesforce/Pardot desired
• Graphic design experience (i.e. Photoshop Systems, Illustrator, Corel Draw, In-Design, Quark) is preferred.
• Experience/knowledge of e-design principles helpful
• Must be able to travel to 6-8 trade shows per year to support marketing efforts