Responsibilities

• You will craft how we tell the world our story through development of digital marketing and sales enablement content.
• This position requires close interaction with Sales Management, Marketing Communications and Product Management.
• The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.

Requirements

• Create buyer personas by understanding customer pain points
• Develop competitive intelligence by researching other solutions
• Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools
• Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
• Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process
• Develop sales tools and programs that align to the buyers' journey

Preferred

• 2+ years experience in a B2B organization; technology/software/marketing experience a plus
• Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred
• Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus
• Proficient in Microsoft Office, specifically Word and PowerPoint
• Excellent written, oral and visual storytelling communication skills.
• Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.
• Some travel may be required.

Benefits

• Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.