Responsibilities

• Execute outbound marketing campaigns across email, web, social media, digital advertising, and marketing automation platforms that support product awareness and demand generation.
• Develop campaign content, messaging, promotional materials, and digital assets that communicate product capabilities and scientific applications.
• Coordinate product launches, webinars, scientific conferences, trade shows, and marketing campaigns while managing timelines, deliverables, and cross-functional activities.
• Partner with Product Management, Commercial, Scientific, Creative Services, and Marketing teams to execute integrated marketing initiatives and customer engagement programs.
• Manage campaign deployment, lead routing, marketing automation workflows, and digital marketing activities using CRM and marketing technology platforms.
• Monitor and analyze campaign performance, customer engagement, and marketing metrics to recommend improvements that enhance marketing effectiveness.
• Maintain campaign calendars, marketing assets, project documentation, and reporting to ensure timely execution and operational consistency.
• Identify and implement process improvements that strengthen campaign execution, marketing operations, and customer engagement.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Life Sciences, Molecular Biology, Biochemistry, or a related discipline and 2+ years of experience in product marketing, digital marketing, demand generation, marketing operations, or related marketing functions; or an equivalent combination of education and experience.
• Experience working within biotechnology, life sciences, diagnostics, pharmaceutical, or other technical B2B industries.
• Experience executing digital marketing campaigns using CRM, marketing automation, content management, and digital advertising platforms. Salesforce, Account Engagement (Pardot), HubSpot, Marketo, Google Ads, LinkedIn Campaign Manager, or similar platforms preferred.
• Demonstrated ability to develop marketing content, coordinate campaigns, and support product launches, webinars, trade shows, or scientific events.
• Strong project management, organizational, communication, and collaboration skills with the ability to manage multiple priorities and meet deadlines.
• Demonstrated ability to analyze campaign performance and marketing metrics to support continuous improvement.
• Ability to translate technical or scientific concepts into customer-focused marketing content and communications.

Benefits

• You have the potential to change, improve, and save lives around the world.
• You have the opportunity to be a part owner in Maravai through RSU grants and optional employee stock purchase plans.
• We offer comprehensive medical plans and HSA/FSA options.
• Fertility & family planning assistance.
• A variety of additional optional benefits and insurance options, including pet insurance.
• Retirement contributions.
• Holidays & Paid Time Off.
• Benefits may vary by region and employment type and do not apply to temporary employees or contractors. See a comprehensive list of benefits at our Benefits & growth site at https://www.maravai.com/careers/benefits-and-growth/