Product Marketing Specialist

Responsibilities

• Support end-to-end go-to-market (GTM) planning and execution for PC gaming products.
• Coordinate with Product Management (PM) teams to gather product updates, specifications, and launch timelines.
• Develop and manage launch schedules, campaign plans, and cross-functional deliverables to ensure timely product releases.
• Execute marketing campaigns such as product launches, bundle promotions, and seasonal initiatives in collaboration with internal teams.
• Own and create e-commerce SKU setup assets, including product titles, bullet points, A+ content, and product imagery for key retail and e-commerce platforms.
• Ensure accuracy, consistency, and completeness of product information across all marketing and e-commerce channels.
• Collaborate with creative teams to develop marketing assets, including visuals, videos, and product content aligned with campaign messaging.
• Track project progress, follow up with stakeholders, and ensure deadlines and deliverables are met across multiple concurrent projects.
• Support post-launch updates, optimizations, and maintenance of product listings and marketing materials.
• Assist in analyzing campaign execution and e-commerce performance to identify areas for improvement and optimization.

Requirements

• Bachelor’s degree (B.A. or B.S.) in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in product marketing, go-to-market (GTM), e-commerce, or a related field.
• Hands-on experience supporting product launches or managing e-commerce content and SKU setup.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Experience with e-commerce platforms (e.g., Amazon, Best Buy, Newegg) and product listing optimization.
• Strong project management and organizational skills with the ability to manage multiple timelines simultaneously.
• High attention to detail, especially in content accuracy and product information validation.
• Ability to translate technical product specifications into clear, consumer-friendly messaging.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint); familiarity with content management or e-commerce tools is a plus.
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.

Preferred

• Experience in the PC hardware or consumer electronics industry (e.g., laptops, monitors, components).
• Familiarity with technical specifications and product positioning within the computer hardware space.
• Experience working with cross-functional teams including product management, creative, and sales.

Benefits

• Medical Insurance (100% of employee monthly premium covered by company)
• Dental Insurance
• Vision Insurance
• Life Insurance
• 401(k) Retirement Plan
• Paid Holidays (including whole week of Christmas off)
• Paid Vacation Days
• Paid Time Off / Sick Days