Product Marketing Specialist (Entry-Level)

Responsibilities

• Messaging & Positioning: Support development and upkeep of product messaging, positioning statements, value props, and proof points for target personas (CISO, SOC leaders, Insider Risk, Security Architects, Security Operations, Identity Access Management)
• Maintain a consistent narrative across website pages, decks, datasheets, and campaigns
• Product Launch Content & Enablement: Assist with product launches: launch plans, internal readiness, and external content delivery
• Create and maintain sales enablement assets: product one-pagers, solution briefs, pitch decks, talk tracks, FAQs, and demo “what to show/why it matters” guidance
• Partner with Demand Gen to translate launch themes into campaign-ready content (email copy, landing page copy, webinar abstracts, social posts)
• Competitive Intelligence & Battlecards: Build and update competitive research on key categories (SIEM, UEBA, ITDR/identity analytics, insider risk, SOAR/automation adjacencies)
• Create sales-ready competitive battlecards including differentiators, positioning guidance, landmines, objections/handles, and win stories
• Maintain a competitive library and refresh cadence aligned to market changes and field feedback
• Analyst Relations Support: Briefing prep, presentation development, Q&A documents, and post-briefing follow-ups
• Maintain an “analyst-ready” repository of company/product facts, differentiators, customer proof points, and roadmap narratives

Requirements

• Bachelor’s degree (or Master’s degree) in Marketing, Business, Communications, Economics, Information Systems, or related field (or equivalent experience)
• Minimum 3.5 GPA (overall or in major)
• Strong writing and editing skills; ability to simplify complex technical topics
• Strong attention to detail and comfort managing multiple deliverables and deadlines
• Analytical mindset and willingness to learn the cybersecurity/enterprise software landscape
• Strong collaboration skills; able to take feedback and iterate quickly

Preferred

• Internship or project experience in B2B SaaS, enterprise technology, cybersecurity, or product marketing
• Familiarity with analyst firms (e.g., Gartner, Forrester, IDC) and basic briefing mechanics
• Experience creating sales enablement materials (battlecards, talk tracks, decks)
• Comfort working with basic market/competitive research and synthesizing findings
• Familiarity with tools like PowerPoint/Google Slides, Excel/Sheets, CMS basics, and collaboration tools (Notion/Confluence, etc.)

Benefits

• medical, dental, vision, and life insurance
• EAP
• 401K
• Paid Time Off
• paid Holidays