Own DEVELON’s product messaging for equipment, turning specs into dealer- and customer-facing narratives and equipping the network with launch content, battle cards, and event materials to drive adoption.

• Messaging architecture: Develop and maintain value propositions and customer-relevant feature narratives across the equipment portfolio.
• Launch content creation: Lead content development for new equipment introductions including campaign narratives, announcement copy, dealer communications, and customer-facing feature content.
• Content packages: Develop launch content packages that agency partners can execute from.
• Timeline-aligned delivery: Write and deliver launch assets on schedule in alignment with campaign timelines.
• Dealer-ready content: Produce dealer-ready content that equips the DEVELON network to present, demonstrate, and sell equipment confidently.
• Competitive tools: Develop competitive battle cards, product comparison guides, and objection-handling tools.
• Dealer communications: Write dealer-facing announcements and program communications in clear, actionable language.
• Trade show content: Develop messaging and written content for trade shows, field events, and regional activations.
• Event materials: Write booth copy, on-site materials, and attendee communications; provide agencies with approved messaging to execute against.
• Post-event follow-up: Produce post-event content and follow-up communications for dealer and customer audiences.

• Requirements and work style: 2 to 4 years of experience in product marketing, content marketing, or a closely related marketing role; Bachelor’s degree in Marketing, Communications, or a related field; ability to translate technical information into customer-facing messaging; comfortable with lean teams and external agencies; proficiency with AI-assisted content tools.
• Content proficiency: Demonstrated ability to write clear, audience-appropriate marketing content across formats (web, email, print, presentations).
• Multi-deliverable management: Strong ability to manage multiple content deliverables simultaneously without sacrificing quality.
• Technical translation: Ability to translate technical or product information into persuasive customer-facing messaging.
• AI-assisted workflow: Working knowledge of integrating AI tools into content workflows.
• Cross-channel consistency: Maintain accuracy and consistency across channels with a product messaging library.
• Industry familiarity: Background or familiarity with construction equipment, heavy machinery, or related industrial categories (nice-to-have).

• Background knowledge: Familiarity with construction equipment, heavy machinery, or related industrial categories (nice-to-have).
• End-to-end launches: Experience supporting product launches from messaging development through content deployment (nice-to-have).
• Event content development: Familiarity with trade show and dealer event content development (nice-to-have).