Responsibilities

• Support the development and execution of product marketing by managing and tracking progress through the New Product Development Roadmap, collaborating with Marketing, Sales and R&D to guide products through discovery, development, and launch; supporting ongoing updates and improvements throughout the product lifecycle.
• Collaborate with Marketing, Sales and Customer Experience teams to help ensure product features and messaging are aligned with customer and market needs.
• Act as a driving force in the implementation, execution and optimization of marketing campaigns across digital, print, social and events.
• Leverage key skills in graphic design, content development and earned/acquired product/market expertise to create, update and optimize marketing materials (examples: brochures, product sheets, digital ads, email content, video content and website updates.)
• Gather and organize market research, competitive information, and customer feedback to support product and marketing decisions.
• Deliver sales enablement materials to support and empower selling activities (sales materials to include product spec information, presentations, training materials, selection guides, and marketing collateral, including new product request forms to enable efficient/accurate transfer of product data from PAL to its customers.)
• Track product and campaign performance metrics and help maintain forecasts, reports, and budget documentation.
• Support the strategy and execution of trade shows, industry events, and customer meetings to enable sales, marketing and product initiatives.
• Communicate and collaborate effectively with a global team spanning multiple cultures and time-zones.

Requirements

• Bachelor’s degree in Marketing, Business, Design, Engineering, or related field.
• Minimum 5 years’ professional experience in Marketing.
• Experience in lighting, electrical, or other technical B2B industries preferred (examples include HVAC, plumbing, construction, building materials, or other specification-driven products sold through distribution, contractors, or commercial channels).
• Strong skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or Canva.
• Video editing ability to support digital marketing via web, social media and customer-facing storytelling.
• Demonstrated ability to craft compelling, concise social media content that drives engagement and brand awareness.
• Excellent communication and cross‑functional collaboration skills.

Benefits

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Of f and Holidays
• 401(k)
• 401(k) 6% Match
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance