Responsibilities

• Demonstrate knowledge of specific products.
• Support the development and implementation of integrated marketing strategies and campaigns.
• Coordinate advertising/media plans and public relations for SBU with Marketing Communications department.
• Work with, and under the direction of the Senior Marketing Manager Clinical NA the introduction of new products into the market.
• Assist in managing the life cycle of products within the SBU according to the strategic plan for North America
• Conducting market research to understand industry trends, competitor activities, and market dynamics.
• Assist with the creation of clear and compelling messaging and positioning strategies for products to differentiate them in the market.
• Support the planning and executing product launches, including developing launch plans, coordinating cross-functional teams (such as product development, sales, and marketing), creating marketing materials, and organizing launch events or campaigns.