Product Marketing Specialist, CE Service

Lebanon, IN (Hybrid)

$107K/yr – $164K/yrSenior Level8+ years expFull time

Posted 2 days ago

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Job Description

Responsibilities

  • Educate dealers and internal CNH stakeholders on Construction Equipment Customer Value Solutions offerings, including: ProCare Evolution Planned Maintenance Agreements Connected and Non-Connected Services including Inspections and Other Related Services Used Equipment PMA offerings Future customer support programs
  • Promote and support dealer adoption of PMA and Connected Services programs to achieve contract sales, attachment rate, and customer retention objectives.
  • Identify gaps in machine coverage, service offerings, and dealer capabilities and work cross-functionally to develop new solutions and business opportunities.
  • Develop and deliver dealer training through one-on-one coaching, webinars, regional meetings, dealer events, and in-person presentations.
  • Create and maintain dealer-facing sales tools, training materials, marketing collateral, and best practices that simplify the quoting and sales process.
  • Serve as the voice of the dealer by gathering feedback on current programs, systems, and processes and communicating opportunities for improvement to business, service, digital, and development teams.
  • Collaborate with IT, Connected and Non-Connected Services, Service Operations, Warranty, Parts Marketing, Product Management, and Digital teams to improve dealer and customer experience.
  • Support the development, testing, implementation, and rollout of new PMA, Connected and Non-Connected Services, and customer lifecycle management solutions.
  • Monitor program performance and leverage reporting, KPIs, and dealer feedback to drive continuous improvement in quoting activity, conversion rates, contract attachment, renewal performance, and customer retention.
  • Help simplify and improve dealer-facing systems and processes to reduce administrative burden and increase program utilization.

Requirements

  • Bachelor's degree in Marketing, Engineering, or other relevant degree.
  • Minmum of 8 years in marketing, Engineering, or other relevant experience
  • Must be willing to travel up to 50%

Preferred

  • Experience working with construction machine control is preferred.

Benefits

  • We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
  • Flexible work arrangements
  • Savings & Retirement benefits
  • Tuition reimbursement
  • Parental leave
  • Adoption assistance
  • Fertility & Family building support
  • Employee Assistance Programs
  • Charitable contribution matching and Volunteer Time Off

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