Product Marketing Specialist

Chicago, IL (On-site)

$89K/yr – $134K/yrIntern/New GradFull time

Posted 23 hrs ago

Job Summary

Own end-to-end campaign execution and asset development, coordinating with product marketing, sales, design, and agencies to deliver integrated campaigns, content, and brand-aligned materials while tracking performance and learning about the product and audience.

Job Description

Responsibilities

  • Support campaign execution: Help coordinate and deliver integrated marketing campaigns, product launches, adoption initiatives, and ongoing communications.
  • Create marketing content: Develop and update presentations, one-pagers, emails, web copy, user guides, social content, webinar materials, and other campaign assets.
  • Build polished presentations: Create clear, visually engaging PowerPoint decks for internal teams, dealers, customers, and leadership audiences.
  • Provide creative support: Use Adobe Creative Cloud tools to edit graphics, resize and adapt assets, support basic page layout, and prepare content for digital channels.
  • Coordinate projects: Track timelines, reviews, approvals, feedback, and final deliverables to help campaigns launch on time and at a high level of quality.
  • Partner across teams: Collaborate with product marketing, product management, sales, communications, design, agencies, and regional teams to gather inputs and execute plans.
  • Maintain brand quality: Proofread and quality-check materials for accuracy, consistency, audience relevance, and alignment with brand standards.
  • Track results: Support campaign reporting by collecting engagement, adoption, and content-performance data and summarizing key takeaways.
  • Learn the product and audience: Build knowledge of digital products, customer needs, dealer priorities, and marketing best practices to strengthen future work.

Requirements

  • Bachelor’s degree in marketing, communications, advertising, design, business, or a related field, or equivalent practical experience.
  • Proficiency in Microsoft PowerPoint and working knowledge of Microsoft 365.
  • Experience with Adobe Creative Cloud, such as InDesign, Illustrator, Photoshop, or Acrobat.
  • Strong written and verbal communication skills, with careful attention to grammar, accuracy, and detail.
  • Ability to organize multiple assignments, meet deadlines, incorporate feedback, and follow established processes.
  • Collaborative, dependable, and comfortable working with partners from different functions and backgrounds.
  • Curiosity and willingness to learn new products, tools, marketing channels, and ways of working.

Preferred

  • Experience supporting B2B, technology, digital product, or product marketing programs.
  • A portfolio or work samples that include presentations, campaign content, digital assets, or other marketing materials.
  • Basic knowledge of email marketing, social media, web content, marketing automation, analytics, webinars, or video editing.
  • Experience working with brand guidelines, creative briefs, agencies, vendors, or cross-functional teams.
  • Comfort using AI-assisted tools to brainstorm, draft, edit, or improve marketing content while applying sound judgment and quality control.

Benefits

  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
Caterpillar Inc. logo

Caterpillar Inc.

4.1 Glassdoor

For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.

Founded in 1925
Irving, Texas, USA
61K employees (2,910 in marketing)
83% recommend to a friend
85% CEO approval

Salaries

Posted range

$89K/yr – $134K/yr

Taken straight from the job posting.

See all Caterpillar Inc. salaries

Funding

Total Funding
$3.5B
Last Raise
$3.5B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Grant • $5M
  • Jun 2019
    Grant

Traffic Signals

Monthly Visitors
781.2K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
48.1%
Direct
35.5%
Referral
9.7%
Social
5.7%
Paid
0.8%

Headcount Trend

Current headcount: ~60.6K

Recent News

Caterpillar Inc. logo

Product Marketing Specialist

Caterpillar Inc. · Chicago, IL · On-site