Product Marketing Specialist

Responsibilities

• Develop and maintain product positioning, messaging, and differentiated value propositions for Open Lending solutions.
• Translate complex analytical capabilities into measurable customer outcomes, including growth, approval rates, risk-adjusted return, and portfolio performance.
• Create messaging frameworks and marketing briefs that enable consistent execution across sales, marketing, and executive communications.
• Partner with product, data science, and go-to-market teams to ensure market-facing content is accurate, relevant, and aligned with product strategy.
• Develop a strong understanding of credit union and banks, lending cultures, member needs, and consensus-driven decision-making processes.
• Build and maintain buyer personas and customer insights for key audiences within credit unions and financial institutions.
• Monitor lending-market trends, customer needs, and industry developments that may affect Open Lending's products and go-to-market strategy.
• Establish feedback loops with sales, account management, product, and customers to inform positioning, commercialization, and product planning.
• Support commercialization strategies, launch readiness, and adoption planning for Apex One, Lenders Protection, and future offerings.
• Develop go-to-market plans that define target audiences, value propositions, proof points, channel needs, and success measures.

Requirements

• Bachelor's degree in marketing, business, communications, finance, or a related field, or equivalent relevant experience.
• 3-5 years of experience in product marketing, go-to-market strategy, market intelligence, sales enablement, or a related role.
• Experience in financial services, fintech, lending technology, credit analytics, or a related industry.
• Software requirements;
• experience with Microsoft Word, Excel, and PowerPoint.
• Strong background in SalesForce
• Experience managing LinkedIn

Preferred

• Credit union industry experience and an understanding of member-owned financial institutions are strongly preferred.
• Experience marketing or selling risk decisioning, pricing engines, credit analytics, lending technology, or other analytically complex solutions is preferred.
• Strong writing, presentation, and storytelling skills, with the ability to translate technical concepts into customer-focused business value.
• Demonstrated ability to synthesize customer, market, product, and competitive information into clear recommendations and actionable plans.
• Ability to collaborate across product, data science, sales, account management, executive leadership, and shared marketing teams.