Product Marketing Specialist at Alpine Intel | Charlotte, NC

Alpine Intel

Product Marketing Specialist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing initiatives as a Product Marketing Specialist, shaping messaging and enablement across Alpine Intel's brands.

Own go-to-market messaging, collateral, and cross‑functional enablement for sales and customer teams.
Must-have: 2+ years in product marketing or marketing strategy delivering successful campaigns with end-to-end project management.
Standout: Cross-brand collaboration and launch execution across multiple product lines.

Job Description

Responsibilities

Develop and produce communications and materials to enhance the company brand and emphasize capabilities.
Undertake and assists with new product launches.
Arm customer facing teams with messaging, collateral, and tools they need to increase demand and accelerate pipeline.
Interface with sales and account management to ensure successful execution of marketing activities.
Collaborate with other marketing specialties to implement effective communications to drive performance, such as social media campaigns, paid search campaigns, advertising campaigns, targeted email campaigns, and general product awareness initiatives.
Analyze customer feedback to provide suggestions for customer needs and future products.
Develop an in depth understanding of the company’s brand and product lines, along with its relevance in the market and the competitive landscape.
Establish and evaluate product marketing strategies and plans and collaborates with other marketing teams to ensure that plans align with overall marketing strategies.
Monitor industry wide trends and stays abreast of new tools and technologies.
All other duties as assigned

Requirements

Bachelor’s degree in marketing or communications from a four-year college or university, required.
2+ years’ experience in product marketing or marketing strategy delivering highly successful projects and campaigns, required.
Experience managing projects from end to end (including managing freelancers, collaborating with colleagues, interacting with stakeholders, and delivering project to completion), required.
Excellent oral and written communication skills.
Proficiency with Microsoft office.

Preferred

Insurance industry experience, preferred.

Benefits

Remote/Hybrid Schedule
Competitive Compensation Package
Career Growth
A Diverse & Positive Work Environment
Professional Development
Employee Referral Bonus
Medical, Vision, and Dental Insurance Coverage
401K with Match
HSA and HRA (Employer contributions)
Paid Parental Leave

Alpine Intel

Alpine Intel is dedicated to innovation across the property, auto, liability, and workers comp insurance fields – helping our customers reach peak performance throughout the policy life cycle. Through our operating brands, HVACi, StrikeCheck, National Fire Experts, Donan Engineering, Component Testing Laboratories, and VRC Investigations, we are respected as the industry leader for our scale and our track record of conducting expert, specialized, and accurate investigations. Headquartered in Charlotte, North Carolina, our team of experienced professionals provides high-quality solutions nationwide. Our commitment to delivering actionable intelligence is the essence of Alpine Intel.Alpine Intel. Decide Right.

Founded in 2011

Charlotte, North Carolina, USA

1.5K employees (44 in marketing)

alpineintel.com