Product Marketing Senior - Consumer Lending

Responsibilities

• Supports the planning of the fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Provides input into the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Provides insights to management on the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Understands and provides input into the digital acquisition experience, support adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Applies knowledge regarding external practices in the digital space.
• Basic understanding of product related regulations, and risk and compliance requirements.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• 6 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• Experience collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Business acumen in the areas of business operations, industry practices and emerging trends.
• Understands Product Marketing, including knowledge on growth objectives, marketing plans, performance reporting, and incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
• Understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.

Preferred

• Strategic Prioritization & Execution : Demonstrated ability to define, drive, and execute strategic marketing priorities, translating broad business objectives into actionable digital and marketing plans that deliver measurable growth within a digital-first environment.
• Innovation & Growth Acceleration: Proven track record of identifying and capitalizing on innovative growth opportunities through a data-driven, experimental approach, leveraging emerging digital trends and technologies.
• Stakeholder Influence & Alignment: Skilled in proactively managing and influencing cross-functional stakeholders, navigating complex organizational dynamics, and clearly articulating marketing's strategic value to ensure alignment with objectives and optimize resource utilization.
• Data-Driven Decision-Making: Proven ability to analyze complex data from multiple sources, derive actionable insights, and make decisive, well-informed decisions that drive performance and effectively resolve challenges.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.