Responsibilities

• Lead go-to-market strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions.
• Partner with Product Management to develop go-to-market strategies, track key performance indicators, and co-manage pipeline and revenue across U.S. and global markets.
• Manage cross-functional execution of go-to-market programs in collaboration with teams in the United Kingdom, Canada, Germany, India, and South Africa.
• Drive market awareness through industry events, speaking engagements, and thought leadership supported by market research and competitive analysis.
• Diagnose client and prospect needs, translate them into relevant questions and use cases, and build compelling stories that address critical client marketing opportunities.
• Apply Artificial Intelligence (AI) and Machine Learning (ML)-driven insights to inform product positioning, audience strategy, and go-to-market decisions, translating technical capabilities into clear, customer-centric value stories.
• Collaborate with Marketing Planning and Management, Campaign Management, Content, Events, Media, Branding and Design, and Web teams to execute go-to-market strategies and synthesize results against key performance indicators.

Requirements

• 10+ years of experience in Product Marketing, Sales Enablement, Data as a Service (DaaS) or Software as a Service (SaaS) Product Management, Product Strategy, Marketing Analytics, Professional Services, Consulting, Agency, or related marketing and advertising technology functions.
• Experience working with major brands and establishing go-to-market strategies in the AdTech and MarTech industries, including marketing analytics, media strategy, data management and integrations, and data science.
• Experience applying Artificial Intelligence, automation, consumer insights, and Machine Learning to product marketing and go-to-market strategies.
• Extensive experience developing and executing successful go-to-market programs for impactful product launches and enabling sales teams throughout the buyer journey.
• Demonstrated success leading innovative positioning and enablement initiatives that support revenue growth, grounded in customer insights and an understanding of the “why behind the buy.”
• Fluency in AI-powered tools, including automation, predictive analytics, and Generative Artificial Intelligence, to accelerate market research, competitive analysis, content creation, and sales enablement at scale.
• Working knowledge of marketing analytics, data management and integrations, and data science concepts.
• Ability to define and track key performance indicators to monitor and improve product marketing effectiveness.

Preferred

• Ability to simplify complex subjects and build clear, compelling stories.
• Excellent communication and public speaking skills, with the ability to engage stakeholders at all organizational levels.
• Strong project management, attention to detail, content writing, and presentation skills, with a bias toward execution in a fast-paced environment.
• Ability to lead cross-functional workstreams, work independently with minimal supervision, and act as an owner in a matrixed team environment.

Benefits

• Benefits that support every part of your life: At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one. For Your Health : Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable. For Your Protection : We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage. For Your Family : From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return. For Your Future : Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently. For You : Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back. For Your Wellness : Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.