Product Marketing, Program Director, watsonx.data at IBM | New York City, NY | $190K/yr – $270K/yr

IBM

Product Marketing, Program Director, watsonx.data

New York City, NY (Hybrid)

$190K/yr – $270K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own watsonx.data product messaging and market strategy, translating client needs into differentiated storytelling and activation that drives adoption and revenue through IBM’s sales and marketing engine.

Product Positioning & GTM: Define how watsonx.data is framed, messaged, and launched to key market segments and buyers.
Client Journeys & Engagements: Lead high-impact client/analyst engagements and craft journeys that demonstrate business value and technical capabilities.

Job Description

Responsibilities

Product Positioning & GTM: Define differentiated positioning, messaging, and go-to-market plans for IBM watsonx.data.
Client-centric Messaging & Activation: Lead storytelling, drive product requirements, strategic launches, major programs, and product activation with IBM sales/marketing to exceed usage and revenue targets.
Stakeholder Engagement & Journeys: Lead high-impact client, partner, and analyst engagements; craft prescriptive messaging and client journeys across market segments and articulate business value and technical capabilities of the data platform.

Requirements

10+ years in technology, B2B products, and/or product marketing.
Outstanding verbal and written communication skills.
Strategic thinker with hands-on management style; problem-solver who can lead from the front.
Learning mindset to keep pace with a fast-moving market.
Expertise in agentic AI and quickly becoming SME in Data and AI markets.
Excellent judgment based on data, business/marketing acumen, and access to expert resources.
Ability to translate client needs and product capabilities into clear, scalable messaging.
Presence in the market to engage with clients, partners, analysts, and influencers as a spokesperson for IBM.
Ability to lead with senior leadership to drive high-priority initiatives and coordinate across teams.
Thrives in ambiguity with a strong POV and urgency; collaborates across product, marketing, and sales to align narratives and GTM plans.

Preferred

Success in fast-growth enterprise/SaaS serving a global customer base.
Expertise in data management, databases, and data platform markets.
Understanding of inbound, outbound, and technical sales/marketing strategies; Product Management or Technical Sales background.

IBM

IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs.Services We Offer:• Consulting: Strategic insights to optimize your business operations.• Legal: Expert guidance through Indonesia’s regulatory landscape.• HR/Recruiting: Helping you find and build a talented team.• Tax/Accounting: Ensuring your finances are managed efficiently.• Incorporation: Simplifying the process of entering the market.• Market Research: Providing the insights you need to make informed decisions.Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly.• Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment.• Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities.We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success.Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.

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