Product Marketing (PM) Specialist

Responsibilities

• Contribute to category strategy and the 3-5 year product roadmap through research, competitive analysis, and data gathering.
• Define key product elements, including consumer targets, portfolio fit, pricing strategy, go-to-market approach, and messaging.
• Coordinate timelines and deliverables with cross-functional teams (R&D, Operations, Creative, channel teams) to keep launches on track.
• Build financial models, ROI analyses, and business case materials in collaboration with Finance.
• Monitor product line performance against revenue, margin, and sales targets; flag risks and opportunities to the team.
• Support the product lifecycle, from innovation through post-launch performance, in collaboration with R&D, Operations, and Creative teams.
• Manage product renovations, including channel-specific adaptations, packaging updates, and cost-saving initiatives.
• Track sales and forecast data to help keep inventory and sales aligned.
• Execute seasonal and promotional marketing campaigns to support sales and brand awareness.
• Compile and report on product KPIs on a regular cadence.

Requirements

• Demonstrated experience supporting consumer product launches, including go-to-market execution.
• Strong analytical skills, with the ability to translate market data into clear insights and recommendations.
• Working knowledge of P&L and pricing concepts.
• Experience launching products or managing listings on Amazon.
• Ability to manage multiple projects and deadlines simultaneously.
• Creative thinking and the ability to contribute fresh ideas to marketing initiatives.
• Experience collaborating with external agencies.
• Strong interpersonal skills to build effective relationships with internal stakeholders and external partners.
• High degree of collaboration and teamwork.
• Highly organized, detail-oriented, and results-focused.