Responsibilities

• Develop deep, working knowledge of the Zoom AI Productivity Suite, including who uses it, what problems it solves for small and medium-sized businesses and independent creators, how it compares to alternatives, and where its real advantages lie.
• Define and maintain positioning and messaging that starts with the user problem, not the feature list, and translates product capabilities into clear, specific, outcome-oriented value.
• Personally create and ship end-to-end product content, including short-form demos, screen recordings, tutorials, comparisons, social posts, emails, and web copy, from initial concept through publication and measurement, without depending on an agency or production team.
• Use AI tools fluently across the full content workflow, including research, ideation, scripting, demo creation, editing, and rapid iteration, to move quickly without sacrificing quality.
• Build a repeatable content and distribution engine from the ground up, making independent prioritization calls and driving execution without waiting for a fully developed brief or established process.
• Plan and distribute platform-native content across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn, matching format and depth to the expectations of each audience and the stage of the funnel.
• Identify and engage with third-party platforms, software-review sites, benchmark leaderboards, and vertical communities to build product credibility, drive discovery, and generate trial.
• Track what is working using engagement quality, trial, subscription, and adoption signals, then use those findings to improve product stories, content formats, and calls to action.
• Partner closely with product managers, designers, engineers, and marketing partners to keep product stories accurate and move content at the pace of product development.

Requirements

• 5+ years of experience in product marketing, content marketing, growth marketing, social content, with a focus on digital products such as SaaS, AI tools, productivity platforms, or creator products, or equivalent experience.
• Strong product instincts: the ability to identify the most important user problems, recognize genuine product differentiators, and turn those insights into product stories that are simple, specific, and credible, particularly for small and medium-sized business audiences, solopreneurs, independent creators, and smaller teams.
• Hands-on fluency using AI tools for research, ideation, scripting, demo creation, video editing, and content iteration, not just familiarity with the tools but practical comfort shipping work with them.
• Demonstrated ability to personally create and publish work end-to-end, including short-form product videos, screen-recorded demos, and social content created to market and explain digital products.
• Strong understanding of how audiences, content formats, and distribution dynamics differ across TikTok, Instagram Reels, YouTube, X, Reddit, and LinkedIn, with demonstrated depth on at least some of these platforms.
• A track record of building from scratch: cold-starting a content channel, a product launch, or a distribution system, and driving it forward through ambiguity without waiting for established processes. Candidates who have built and grown their own relevant content channels with measurable results are also encouraged to apply.

Preferred

• Experience at an AI-native, SaaS, productivity, or creator-product company is preferred, though not required if the work itself demonstrates the right instincts and execution ability.

Benefits

• Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.