Product Marketing Manager

Responsibilities

• Develop and maintain a deep understanding of the employee service market, particularly Enterprise Service Management (ESM) and IT Service Management (ITSM), including buyer personas, industry trends, and competitive landscape.
• Craft compelling product narratives and solution messaging that communicate core use cases and the value of our employee service solution.
• Lead cross-functional sales, marketing, and customer initiatives.
• Collaborate with Product, Marketing, and Sales teams to develop and execute product launch strategies, including assets for campaigns, press releases, analyst briefings, and more.
• Enable GTM teams and develop materials to support customer-facing interactions, such as sales pitch decks, one pagers, case studies, demos, and more.
• Support deals and customer engagements as a subject matter expert.
• Evangelize Zendesk for Employee Service through public speaking engagements and analyst briefings.

Requirements

• 10+ years of B2B SaaS product marketing experience.
• Direct experience in the IT Service Management (ITSM) or Enterprise Service Management (ESM) market.
• Exceptional storytelling ability with a talent for articulating complex ideas simply and effectively.
• Superior analytical and problem-solving skills with keen attention to detail and pattern recognition.
• Proven experience in utilizing advanced AI tools to perform daily work and key projects.
• Executive presence with the ability to engage and collaborate effectively with senior leadership.
• Strong project management skills with excellent execution, follow-through, and attention to detail.
• Comfortable operating independently in a startup-like environment to build and execute new programs and initiatives and deliver on tight deadlines.
• Customer-first mentality with a passion for understanding and addressing customer needs.