Responsibilities

• Lead the positioning and value proposition for our subscription products. Build and own a unified value proposition and messaging framework, supported by user insights, to guide marketing efforts and ensure consistency across touchpoints.
• Define and refine our global subscription SKU architecture, tiering strategy, and product offerings. Establish business cases and incrementality benchmarks to optimize the portfolio for long-term growth.
• Partner with Product teams to shape the YouTube Premium roadmap, including new features, content partnerships, and key GTM moments. Partner with research teams to enrich understanding of consumers, pricing, and competitive streaming landscapes to inform decision-making. Drive alignment across cross-functional teams.
• Contribute to annual and long-range planning, working closely with leadership to identify, opportunity size, and articulate investment prioritization to spur growth.
• Oversee end-to-end execution for scaling new launches worldwide, coordinating GTM frameworks, buy-flows, and rollout.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing, working across product and growth marketing.
• 2 years of experience in management consulting, corporate strategy, finance, or product marketing.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience working in one or more of the following fields: growth, product, brand, social, partner marketing or research.
• Experience working on a consumer-facing video/subscription product or service in the technology or entertainment industry with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.