Product Marketing Manager

Kennesaw, GA (On-site)

$90K/yr – $157K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive GTM planning and market insight for a strategic product marketing role.

  • Own the development and execution of GTM plans and product messaging.
  • Must-have: Deep experience in market research and customer analysis.
  • Standout: ROI tracking and strategic market insights to steer campaigns.

Job Description

Responsibilities

  • Lead the development and execution of specialized Go To Market plans.
  • Conduct complex market research and customer analysis.
  • Refine and optimize product messaging and positioning.
  • Monitor industry trends and adjust marketing strategies accordingly.
  • Track, report, and analyze marketing performance and ROI.
  • Collaborate with product development to integrate market feedback.
  • Develop comprehensive marketing collateral and training materials.
  • Coordinate and lead product launch activities.
  • Analyze and recommend pricing strategies and adjustments.
  • Provide strategic insights based on market and competitive analysis.

Benefits

  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Wolters Kluwer logo

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002
Alphen aan den Rijn, South Holland, NLD
23K employees (3,473 in marketing)

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$596.4K
Traffic Source Mix
Search
44%
Direct
45.6%
Referral
9.1%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~23K

Marketing Team

Marketing Team Size
3,089 (13% of company)
Median Career Experience
19 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$1.8B
Last Raise
$579.9M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $579.9M
  • Mar 2025
    Post IPO Debt • $542.7M
  • Mar 2024
    Post IPO Debt • $655.8M

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