Responsibilities

• Embedded within the Willis Digital Products & Services team, you will own and deliver end‑to‑end product marketing for a portfolio of digital and technology solutions, reporting in the Global Head of Risk & Broking Marketing and working closely with senior stakeholders across the Willis business.
• Your responsibilities will include:
• Develop and execute technology product marketing plans aligned with business growth priorities, product roadmaps, and client needs, with a particular focus on digital solutions and services
• Define and articulate clear product positioning, messaging, and value propositions that translate complex technical capabilities into compelling client and commercial outcomes.
• Oversee and manage the marketing budget for Willis Digital Products & Services to ensure efficient and effective allocation of resources.
• Lead go‑to‑market (GTM) activity for new digital products, platform enhancements, and feature releases.
• Produce high‑quality, technology‑focused marketing content including product overviews, solution briefs, use‑case narratives, demos, case studies, and thought leadership.
• Equip teams with effective product marketing assets, insights, and enablement materials to drive awareness, adoption, and revenue generation.
• Manage and optimise digital marketing campaigns (e.g. website journeys, email, SEO, social) to support demand generation and product adoption for digital offerings.
• Coordinate with regional and global marketing colleagues and Centres of Excellence (Communications, Design, PR, Digital, Research & Analytics) to deliver integrated campaigns and programmes.
• Measure and analyse marketing performance using digital and campaign data, linking activity to pipeline, adoption, and commercial outcomes, and using insights to optimise future initiatives.
• Act as a trusted marketing advisor to stakeholders during project execution, delivering against priorities with urgency, accountability, and clear communication.

Requirements

• Experience in a B2B, professional services, financial services, or technology‑enabled environment (ideally consultancy, insurance, or digital solutions) is essential.
• Demonstrable experience in product marketing, digital marketing, or go‑to‑market delivery for technology or data‑led solutions.
• Strong project management skills with excellent attention to detail and the ability to manage multiple initiatives simultaneously.
• A motivated self‑starter who is comfortable working independently and collaboratively in a global, matrixed environment with new digital tools, platforms, systems, and processes.
• Excellent organisational skills with the ability to prioritise effectively under pressure.
• Strong written and verbal communication skills, with the ability to simplify complex technical concepts for varied audiences.
• Able to work autonomously while knowing when to escalate or seek guidance.
• Strong team player with proven ability to build effective, collaborative relationships.
• Credibility and confidence to influence stakeholders at all levels across the business.
• Experience working across geographies and time zones.
• This position will remain posted for a minimum of three business days from the date posted or until sufficient/appropriate candidate slate has been identified.

Benefits

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (Washington State only)
• Retirement Benefits: Contributory Pension Plan and Savings Plan (401k).