Product Marketing Manager

Responsibilities

• Partner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what's new, why it matters, and how to use it
• Build and manage a scalable release communication framework that coordinates across product, CS, sales, and marketing
• Own the go-to-market process for new feature launches from early awareness through post-launch adoption
• Develop enablement materials that articulate the strategic differentiators of both new and existing product capabilities, including talk tracks, one-pagers, battle cards, and competitive positioning
• Arm the sales and SDR teams with the context they need to confidently sell and demo new functionality, especially as we continue moving upmarket
• Translate product specs into business value for finance and sales personas, our two core buyers
• Define and track metrics around feature adoption, customer engagement, and the revenue impact of product releases
• Set goals around adoption rates and upsell revenue tied to new functionality
• Work with CS and RevOps to identify upsell opportunities unlocked by product releases and build the campaigns and materials to activate them
• Help build and formalize a product advocacy group, structured, incentivized, and consistently engaged

Requirements

• 4-7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion management
• Startup experience is required. This role wears many hats, operates cross-functionally, and expects you to build process where none exists
• Proven ability to translate complex product functionality into clear, compelling narratives for both technical and non-technical audiences
• Experience owning go-to-market launch processes end to end, not just the deck, but the cross-functional coordination and follow-through
• Comfortable operating in a fast-moving, lean environment where priorities shift and autonomy is expected
• Data-driven. You set goals, track outcomes, and use results to iterate
• Strong collaborator who can earn trust across CS, sales, and product without formal authority

Benefits

• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
• 401(k) - With a 3% employer contribution
• Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!
• Monthly $50 Wellness Reimbursement
• Monthly $200 Remote Work Stipend