Product Marketing Manager

Responsibilities

• Own Dream’s product positioning, messaging, target audiences, value proposition, go-to-market narrative, and competitive intelligence within the K-12 technology market
• Lead product marketing for customer-visible releases by coordinating launch tiers, internal enablement, release notes, visual one-pagers, demonstrations, customer communication, website updates, webinars, and post-launch reporting
• Build and maintain sales enablement resources, including the Dream Sales Playbook, presentations, collateral, demonstration videos, battlecards, comparison materials, objection handling, and sales-led email content
• Own Dream’s external marketing calendar and recurring cadence across customer email, webinars, website and search content, lifecycle campaigns, customer education, reviews, case studies, conferences, and relevant community channels
• Partner with Product and Engineering to incorporate marketing readiness into sprint and release planning and improve product-led growth through onboarding, activation, expansion, referral, and re-engagement programs
• Define and report the Dream marketing funnel, lead the weekly scorecard review, identify actionable performance gaps, and recommend experiments that increase signups, activated organizations, expansion, referrals, and hardware-customer adoption
• Collaborate with corporate Marketing and cross-functional partners on customer segmentation, communication governance, service alerts, brand standards, shared campaigns, events, customer research, training, and representation of Dream in selected customer and industry settings
• Perform other duties as assigned

Requirements

• Minimum 3 years of relevant experience in product marketing, software marketing, go-to-market strategy, growth marketing, or a related role required
• Demonstrated experience marketing a software product and partnering directly with Product and Sales teams required
• Experience owning or materially contributing to software product launches, positioning, sales enablement, customer communication, and performance reporting required
• Bachelor’s degree in Marketing, Business, Communications, Product Management, or a related field, or an equivalent combination of education and experience preferred
• Experience in K-12 education technology, IT operations, asset management, help desk software, SaaS, product-led growth, or a freemium software model preferred
• Experience marketing to technical evaluators, IT leaders, or public-sector organizations preferred
• Strong product positioning, messaging, competitive research, and value-proposition development skills
• Excellent writing, editing, presentation, and facilitation skills, with the ability to translate technical software capabilities into accurate and compelling content for customers, Sales, and internal teams
• Demonstrated ability to manage software launches and create effective sales enablement and customer-facing materials across web, email, presentations, webinars, release notes, product demonstrations, and customer stories
• Strong analytical skills with experience defining funnel metrics, evaluating marketing and product performance, and connecting activity to signups, activation, adoption, expansion, and referrals

Preferred

• Experience in K-12 education technology, IT operations, asset management, help desk software, SaaS, product-led growth, or a freemium software model preferred
• Experience marketing to technical evaluators, IT leaders, or public-sector organizations preferred

Benefits

• Medical, Dental, Vision & Voluntary Benefits
• Company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• Non-Accrued Paid Time Off (PTO) policy providing flexibility and work-life balance
• 80 hours of paid Sick Time annually
• 10 paid holidays per year
• 96 paid volunteer hours annually to support causes you care about
• $1,000 annual Development Reimbursement for continued learning and growth
• Paid Parental Leave to support growing families
• Award-winning workplace culture and supportive team environment
• Opportunities for growth and recognition in a mission-driven organization