Product Marketing Manager at Vishay Intertechnology, Inc. | Columbus, NE | $125K/yr – $150K/yr

Vishay Intertechnology, Inc.

Product Marketing Manager

Columbus, NE (On-site)

$125K/yr – $150K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end product marketing from strategy and GTM planning to cross-functional alignment and campaign execution, focused on pricing, messaging, and market positioning for the assigned product.

Product Marketing Ownership: Lead GTM planning, pricing, and promotions to maximize profitability.
Cross-functional Coordination: Align pricing, messaging and market positioning with product, sales and demand teams.
Market & Data Insight: Analyze market, customer and competitive data to inform strategy and campaigns.

Job Description

Designing product related market strategies and marketing plans to ensure profitable business with the product assigned.
Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials.
Deriving product requirements and Go-to-market plans, including pricing, promotion and placing of products.
Driving the product related outbound marketing activities, designing product marketing campaigns.
Leading product related alignments with respect to pricing, product messaging and market positioning.
Ensuring technical specification and data of product are well documented, filed and maintained in the systems.
Monitors, analyzes and evaluates trends and developments to better coordinate activities or measures planned
Plans and coordinates activities, in assigned local projects or workstreams or for products or investments assigned, together with management involved or affected.
Coordinates cross-functional resources, manages activities, evaluates milestone achievements and initiates final acceptance.

Bachelor’s degree in electronic or electrical engineering preferred, computer engineering, material science, industrial engineering or equivalent qualification.
Minimum 5 – 8 years’ experience in marketing, or business development experience in related Electronics Industry
Able to travel frequently when required 40%-60%.

Vishay offers a comprehensive suite of benefit programs including health care coverage, financial support programs and other resources designed to help you achieve your personal and professional goals.
With us, you'll experience unique career paths, an open and collaborative culture, a stable business that will be there for you, and opportunities to work globally and locally.
Benefits include medical, vision and dental insurance, 401k with company match, paid time off, employee assistance program, and tuition reimbursement.

Vishay Intertechnology, Inc.

Vishay manufactures one of the world’s largest portfolios of discrete semiconductors and passive electronic components that are essential to innovative designs in the automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical markets. Serving customers worldwide, Vishay is The DNA of techTM Vishay Intertechnology, Inc. is a Fortune 1,000 Company listed on the NYSE (VSH). More on Vishay at www.Vishay.com.Vishay offers a comprehensive suite of benefit programs including health care coverage, financial support programs and other resources designed to help you achieve your personal and professional goals. With us, you'll experience unique career paths, an open and collaborative culture, a stable business that will be there for you, and opportunities to work globally and locally. Do you have the skills we need? Are you ready to power your career as you power the world? If so, apply today. It is the policy of Vishay to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws. As an equal opportunity employer, Vishay is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact HR.Operations@Vishay.com assistance.Equal Opportunity Employer

Founded in 1962

Malvern, Pennsylvania, USA

4.8K employees (297 in marketing)

www.vishay.com