Product Marketing Manager at Vibe.co | New York, USA | $120K/yr – $180K/yr

Vibe.co

Product Marketing Manager

New York, USA (Hybrid)

$120K/yr – $180K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Own and evolve Vibe's product marketing positioning and GTM launches across buyer segments, aligning sales enablement and storytelling for measurable impact.

Must-have: 4–6 years in B2B SaaS product marketing with ownership of positioning and launches.
Standout: end-to-end sales assets and cross-functional collaboration across Product, Sales, and CS.
Evidence of GTM launches and a portfolio of launch-ready content.

Job Description

Responsibilities

Define and evolve Vibe's positioning across key buyer segments — translating product capabilities into clear business value narratives
Own messaging consistency across every external surface: web, sales decks, event materials, and announcements
Partner with the website and design teams to bring updated positioning to life across key pages
Build and run a repeatable GTM launch process — checklist, content, enablement — delivered on time for every feature
Produce short-form launch content that drives product awareness and adoption across channels
Collaborate with design and web to bring launch surfaces to life with speed and consistency
Own the sales content pipeline: one pagers, decks, battlecards, and competitive intelligence
Track and improve the Sales Confidence Score — a quarterly AE survey measuring positioning clarity, collateral quality, and confidence to close
Work directly with sales and CS leaders to identify gaps and ship assets fast, without needing to be managed
Partner with customer success to source, write, and ship case studies that highlight measurable impact

Requirements

4–6 years in product marketing in B2B SaaS, enterprise software, or streaming TV/connected TV advertising — with clear ownership over positioning, launches, or sales enablement
Proven ability to build messaging that translates product capabilities into buyer-ready value narratives
A portfolio of sales enablement assets you've owned end-to-end: one pagers, decks, battlecards — not just contributed to
Strong writing skills for GTM content — product announcements, web copy, launch assets, case studies
At least one AI-automated workflow running independently in your day-to-day — using AI only to write doesn't count
Track record of working cross-functionally with Product, Sales, and CS simultaneously and shipping on time

Preferred

Experience contributing to a major product launch or company repositioning — new category, significant GTM shift, or platform expansion
Background recording or producing product demos
Experience at a company with a strong, active marketing presence — you know what good GTM culture looks like because you've worked inside one

Benefits

Variable pay — based on objectives you hit. No arbitrary targets.
Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
Full health coverage — Comprehensive medical, dental, and vision insurance.
401(k) with matching — We invest in your future, not just your output.
Unlimited PTO — Take the time you need. We measure results, not hours.
Parental leave — Paid leave for all parents.
Annual offsite — The whole team, once a year, somewhere worth the trip.

Vibe.co

4.3 Glassdoor

Vibe.co is the all-in-one self-serve platform built for performance marketers who want to turn Streaming TV into a true growth channel. Trusted by over 10,000+ performance-driven brands, Vibe brings digital precision, transparency, and measurable ROI to Connected TV advertising.Designed for results, not impressions, Vibe helps advertisers drive real performance across metrics like CPA, ROAS, and conversions. Powered by proprietary transactional data, Vibe delivers hyper-targeted TV campaigns with the same accuracy and personalization you expect from Instagram ads—but on the biggest screen in the home.Vibe gives marketers seamless access to the entire streaming TV ecosystem through one simple, intuitive interface. No agencies, no delays, no middlemen. Just full control, instant activation, and performance you can measure.Integrated with leading marketing tools like Klaviyo, Segment, HubSpot, Triple Whale, and Northbeam, Vibe connects your customer data to TV in real time for smarter attribution and optimization.Backed by $80M in funding, Vibe is redefining how modern marketers scale with TV—turning a traditional brand channel into a high-performing, self-serve growth engine.Get started today on https://vibe.co

Founded in 2022

New York, New York, USA

145 employees (18 in marketing)

www.vibe.co

82% recommend to a friend

82% CEO approval