Drive B2B fintech product marketing from positioning to GTM, aligning with sales and growth teams to win complex deals.

• Own positioning, messaging and go-to-market strategy for complex financial products.
• Align with Sales to enable larger opportunities through clear narratives and proof points.
• Collaborate with Growth, paid and content teams to define what to communicate and why.

Responsibilities

• Develop clear, differentiated positioning, value propositions and USPs for specific segments grounded in customer needs, market insight and competitive context
• Come up and execute cross-channel campaigns to generate demand or engage the existing customers / prospects
• Design sales-led campaigns and plays that support outbound activity, account targeting and large deal conversion
• Create and maintain high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, battlecards and sector-specific materials
• Partner closely with Commercial teams to understand objections, friction points and conversion challenges, and address them through stronger positioning and messaging
• Support sales teams in unlocking larger opportunities through clearer narratives, proof points and tailored stories
• Work with Growth, paid and content specialists to define what should be communicated, to whom and why, while allowing specialists to own channel execution
• Collaborate with Commercial, Credit, Compliance and Legal to ensure messaging is accurate, credible and commercially effective
• Continuously refine positioning, campaigns and enablement based on performance data, market trends and sales feedback
• Provide on-the-ground support to the events team, contributing to the planning and delivery of client events and conferences

Requirements

• 5+ years experience in product marketing or commercial marketing within B2B, fintech or financial services
• Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products
• Experience working closely with sales teams to support commercial performance
• Confidence shaping campaign strategy and marketing narratives, even when execution sits with others
• Ability to translate complex products and markets into clear, compelling stories
• Strategic thinker with strong commercial judgement
• Comfortable working close to revenue and commercial decision-making
• Strong stakeholder management across Sales, Product, Growth and Compliance
• This role would require at least 4 days in office as a minimum

Benefits

• 401k plan with Principal (ON match up to 4%)
• Medical Care (managed through Insperity) - employees can add their family to their plan if needed
• Dental & Vision bundle
• Insperity Health Savings Account Program - this is a tax-advantaged employee benefit which can help manage health care costs by allowing employees to set aside some of their current earnings on a pretax basis for reimbursement of qualified health care expenses during the plan year
• EAP
• 20 days Holiday
• Basic Salary - $120k - $160k based on experience