Responsibilities

• Partner with Product Management to gather and share market and competitive intelligence
• Conduct market research to identify opportunities, trends, and underserved segments
• Define target customer segments and develop buyer personas
• Craft differentiated product positioning aligned with customer needs and market dynamics
• Develop a strategic narrative that communicates our product story in the language of the buyer
• Help size markets and support go-to-market strategy development
• Collaborate with Sales leadership to define routes to market
• Partner with Demand Generation to develop campaign themes aligned with product objectives
• Lead the planning and execution of major and minor product launches
• Conduct win/loss analysis to generate insights for Product, Sales, and Customer Success teams

Requirements

• 3+ years of experience in product marketing, product management, or B2B SaaS marketing
• Strong experience with product positioning, messaging, and go-to-market strategy
• Proven success launching products or major features
• Experience collaborating with product, sales, and marketing teams
• Strong analytical skills with the ability to translate market insights into strategy
• Excellent written and verbal communication skills
• Ability to lead cross-functional initiatives in a fast-paced environment
• Bachelor’s degree required; or equivalent experience is a plus
• Automotive industry experience is a plus but not required

Preferred

• Automotive industry experience is a plus